Turner International India vice president of distribution and business operations (India and South Asia) Siddharth Jain said, "With the exponential growth of mobile users in India, wireless activity, integrated with television, is an exciting medium for increasing viewership, viewer interactivity and ensuring that our content is available anytime and anyplace, in an interactive and easy-to-use format, on as many different platforms as possible.

"In order to maintain our leadership position in this rapidly changing and dynamic industry, it is imperative that we move with the times. Keeping our past successes with this medium in mind, I am positive that our association with mobile2win will again prove fruitful while adding more value to our many loyal viewers across India. "

Mobile2win co-founder and country head Rajiv Hiranandani said, "The age group between 10 - 20 is soon going to be one of the largest groups consuming content in the years to come. Mobile2win has seen this trend and we therefore are very excited with this partnership. With our multiple distribution points, we hope to open up this untapped market in partnership with Turner."

The earlier agreement with Mobile2win included providing interactive wireless solutions for other Turner International India channels, including CNN, Cartoon Network and Pogo.

In addition to this, Turner has signed deals with Tata Broadband for video on demand (VOD) in the country; with Dialog Telekom in Srilanka for live streaming for CNNi and Cartoon Network as a loop service.