the brand repositioning and the new FM outlets, Dubey is confident
of increased revenues from the current Rs.350 million to Rs.
500 million by the end of this fiscal (financial year ending
March 31, 2008) and to Rs.1 billion by the end of the next
fiscal through the FM brand.
the groups revenues can be broken up into Rs.16.5 billion
through fabric and Rs.6.5 billion through their brands. Lalbhai
expects the revenue from apparel brands to exceed revenues
from fabric by 2010, since he claims that all the brands under
the AB umbrella have been growing by more than 50% year on
year. Lalbhai is also open to new brands and new partnerships
kids apparel wear, ladies apparel wear are some of
the other avenues that the group may consider, he says.
CMH road store covers around 700 sq feet and has cost over
Rs.1 million to refurbish and set up according to Dubey. Larger
stores of around 2500 square feet are planned, besides which
FM will be sold through 350 multi-brand retail outlets and
retail leg of the brand has been re-engineered by British
architectural and retail design firm JHP. O&M does the
creative work for FM.