26 March 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 72
Media, Advertising & Marketing Watch








 


Sony unveils marketing for prime time soap 'Viruddh'
Set steps up marketing initiatives for launch of 'Viruddh', its new daily prime time show that channel hope's will lead its revival.

 
 

Liberty looking to launch 4 channels in India
Cable giant Liberty Global is taking the channel route as its entry strategy into the Indian market.

Gehlaut to acquire 12.5 % in B.A.G's news venture
India Bulls promoter Sameer Gehlaut to acquire 12.5 % stake in B.A.G Films' news venture - B.A.G Newsline Network Pvt Ltd.

Fox launches new sales unit

Indiatimes offers downloadable cricket scorecards

India, Behrain enter 3 year Cultural Exchange Programme

Vh1 explores celebs with new shows

China to hold ESPN's X-Games in May

Hasbro unveils Spider-Man 3 merchandise worldwide

Esprit to expand Indian presence with 2 product ranges

Clickjobs.com to organise camps for jobseekers

PROI to expand in Asia Pacific region with partner

Spykar Lifestyle unveils first store in London

TV Ratings
Top 10 Programmes (04/03/2007 to 10/03/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/03/2007 to 10/03/2007)
Star Plus
MAX
Zee TV
Sun TV
Star One

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Broadcasters want ad costs to be delinked from TVRs
    		• Kapil supports cricketers doing advertisements
    		• Duty-free, ad sales set to take off in Delhi airport
    		• Sponsors undeterred despite Team India’s virtual exit
    		•  ‘Our aim now is to be seen as a premium brand’
    		• Selling cars by ‘losing’ the keys
    		• Oversize mudrooms tame the clutter at the door
    		• Advertisers trying to figure out how to go mobile
    		• Researchers track down a plague of phony web pages
    Source: Financial Express
     
    		•  Trains may sport brands
    		• After hype, comes the whack
    Source: Business Standard
      
    		• Protest against use of Mahatma's image in advertisement
    		• Sponsors put up brave face despite India's poor show
    Source: The Hindu
     
    		• It's a losing bet after brickbats
    		• Advertisers take guard
    		• India Inc all set to lose Rs 163-crore
    		• Sponsors in sport of pain
    		• Thank God, India's out of Cup
    		• Titan to bring in three global brands to India
    		• Lloyd to become a durables company
    Source: Economic Times
      
    		• Star Plus sees a bumper with Team India's early exit
    		• Advertisers hit for a huge six
    		• Sponsors put up brave front; fans look to cancel Windies trip
    		• More fans stay awake — for a `losing cause'
    		• India's loss settles Hutch row with Reliance
    Source: Hindu Business Line
      
    		• Gandhi’s image in credit card ad draws protest in S Africa
    Source: Indian Express
     
    		• Cup-specific ads have cos in a spin
    		• Defeat spells loss for TV shopowners
    		• Media suffers losses to the tune of Rs 1 cr
    Source: Times of India
     
    		• Game over, it’s just not cricket for advertisers
    		• Declining readership? More like declining faith in IRS
    		• Bharti Retail calls for pitch from country’s top agencies
    		•  KBC3’s replacement is a new soap, ‘Meri Awaz…’
    		• Pass Pass and Catch to move away from Dentsu
    		•  Keeping Mumbai ‘powerfull’: Citizen activation
    		• Naveen Saraswat’s second innings at Everest, Delhi
    Source: Agency Faqs
     
    International News
    		• $16.8B spent on Net advertising in ‘06: IAB
    Source: DM News
     
    		• GM, Cadbury Sign With YouTube Rival
    		• Nielsen's Bob Krakoff Dies at 71
    		• Porsche Picks Review Consultants
    		• Magna Global Enlists Hollywood Vet
    Source: AD Week
     
    		• Mobile TV, advertising to dominate CTIA
    Source: Mobile Entertainment
     
    		• Nielsen Scraps Plan For New Meters, Makes Strides In TV/Internet Panel
    		• Advertisers Responsive To NBC/News Corp.'s 'Largest Ad Platform On Earth'
    		• ABC's Shaw To Ad Execs: Keep Ad-Skipping In Check
    Source: Media Post
     
    		• WPP Group buys 40 pct stake in Germany-based mobile marketing company iconmobile
    Source: Forbes
    		• On Advertising: Germany raises its creativity profile
    		• Fashion ads touch a nerve in gender-conscious Spain
    Source: IHT
     
    		• Claire Beale On Advertising
    Source: Independent
     
    		• Adbrite Launches InVideo Advertising For Site Owners
    Source: Trend Hunter
     
    		• Online ads for sperm donors called offensive
    Source: Guardian
     
    		• Garbage singer is latest recruit for Peta's anti-fur ad campaign
    Source: Independent
     
    		• Asda plans television ads for children's fashion brand
    Source: Marketing Week
     
    		• Olympic boost for ad industry
    Source: Xinhua
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.