| MUMBAI:
As the battle for the World Cup heats up, portal Indiatimes is making efforts
to ensure that nobody misses the action, as it happens in the Caribbean. For
a country where cricket is next to religion, Indiatimes Cricket (worldcup.indiatimes.com)
within a few weeks of its launch has filled in the gap for authentic cricket news
and analyses.
The site’s features include downloadable scorecards,
alerts, cricket wallpapers, and a Cricket Anthem, which can
be a ring tone. If one happens to be one of those who believe
that the fate of any match is decided by correct star alignment,
then Astro Cricket on www.worldcup.indiatimes.com is the place
to visit. One can read predictions from expert astrologers.
To spice up the offering
further, Indiatimes gives visitors the opportunity to get all the action, live,
on the mobile phone. One just has to SMS LIVE to 8888 and get the latest score
and a 360-degree view on what’s happening at the World Cup 2007. This
next gen mobile solution called Cricket Centre, is an exclusive Indiatimes product,
and is powered by Mobio Networks, USA. The Cricket Station application is a complete
cricket portal tailored and optimised for the mobile phone. The application
provides complete details including score updates, full scorecards of present
and past games, wagonwheels, wormcharts, schedule, standings and player information.
The application is optimized for use, easily navigable and comes with a graphical
and intuitive user interface. In addition, the users can set their personal preferences
on their favourite team and receive up to date scores, as their team hits the
ground. The good news for the subscribers is that the GPRS based application
needs to be downloaded only once in your mobile through a Wap link. This will
save all other incremental downloading costs and it would remain valid throughout
the World Cup. What’s more, subscribers can also SMS PLAY to 8888 and participate
in a fantasy cricket game and win a grand prize. | 
