"The amazing Spider-Man continues to be a favourite icon within the world of toys and entertainment," said, on Hasbro's Marvel business vice president marketing Eric Nyman. "This weekend, collectors, kids and kids-at-heart will finally be able to get their hands on the much anticipated toys linked to one of this summer's hottest movies."

Incorporating interactivity for fans, Hasbro's Spider-Man site (www.hasbro.com/spiderman), will allow fans to crack "The Secret of the Symbiote", a code embedded on some of the new product packages that will result in 100 code-crackers winning an exclusive prize. They can also submit questions for Spider-Man creator Stan Lee, who will post answers to selected questions on the website on 29 March.