22 June 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 38
Media, Advertising & Marketing Watch

Star adds Marathi news channel, eyes more
 MCCS, JV between Star & ABP, launches Star Majha on 22 June; plan is to roll out more regional news channels.

 

Govt. to consider separate content code for news broadcasters
 A meeting of officials of I&B ministry, chaired by secretary Asha Swarup, agree to examine need for separate code for news channels.

Clearances to TV proposals after review of FDI rules
 Centre for content protection to be set up in November to cover the Asia Pacific region with suport of stakeholders.

Rediffusion DYR wins ITC Greetings creative account

Cadbury's launches new 'meetha' TVC

Discovery Channel ranked top TV network: Equitrend study

TVS ropes Trisha Krishnan as brand ambassador

Radio Mirchi launches 'Teekha Thursday' campaign

American Greetings & DQ Ent. to co-produce animated TV series 'Maryoku Yummy'

Disney brings 'Raven' apparel to Westside racks
Hungama TV hosts 'Right Here Right Now' contest

Sony offers spiritual Sunday mornings

Nimbus to unveil portal for live streaming of ODI's

Discovery launches `Future Weapons' series

OTV overtakes ETV Oriya to take leadership slot

TV Ratings
Top 10 Programmes (03/06/2007 to 09/06/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (03/06/2007 to 09/06/2007)
Star Plus
Zee TV
Sony Entertainment TV
Sun TV
Gemini TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• Advt: Victim or agent of change?
    		• 5 Indian ads nominated for Film Lions
    		• New Shortlist Ignites creatives
    		• Chasing urban mermaids
    		• Big B AIMS higher, plans to raise $200 mn
    		• FDI gates to open wider, PN 1 to be pruned
    		• Yamaha plans to launch 150cc bike by mid-2008
    Source: Economic Times
     
    		• Two new members join Rediffusion team
    		• Microsoft ad platform targets social network sites
    		• Mirinda launches promo
    		• Ford launches new version of 'Endeavour'
    		• Godrej & Boyce rejigs appliances business
    Source: The Hindu Business Line
     
    		• Advertisers use Net to predict consumer behaviour
    Source: DNA
     
    		• BrandXtend – Extending your brand into the cell phone
    Source: Hindustan Times
     
    		• A new media buying gimmick up HUL's sleeve
    Source: Moneycontrol
      
    		• Grey to Host Music Seminar at Cannes Ad Festival
    Source: TechWhack
      
    		• Soft pitch, hard sell
    Source: Business Standard
    		• Govt wants EC to allow poll campaign on private channels
    Source: Indian Express
     
    		•  Digital wallet and SMS tour are the cell-ing campaigns this time
    Source: Financial Express
     
    		• Short 'Money' Service
    		• Brands closer to online personalities
    		• Quite an Ad-vantage for Lucknow!
    Source: Times Of India
     
    		• Nobody grows old in advertising’
    		• Most niche brands rarely make any money
    Source: The Hindu
     
    		•  Bates bags the Bisk Farm business
    		• Euro RSCG wins two Sanofi Aventis brandsr
    		•  Emvies 2007: Looking for champions among tribal children
    		• Emvies 2007: Drama and theatre, two buzzwords for O&M
    		• With a snap of the fingers, Jaypee’s first ad on TV
    		•  Bharti Airtel introduces ad friendly SMS platform
    		•

    Shock and awe: The way forward for Tide

    		•  Guest article: Josy Paul: I witnessed God today!
    		•  Cannes 2007: Nike Plus stands for 3Cs – Content, Commerce and Community
    		• Cannes 2007: Indian nuances catch the fancy of Cannes Jury
    Source: Agency Faqs
     
    International News
    		• US TV networks reach ad deals; new ratings used
    		• Web spending seen rising by double digits to 2011
    Source: Reuters
     
    		• $200 Mil. Wrigley Picks 3 Finalists
    		• Global Media Outlook: $2 Tril. by 2011
    		• Ads Help Drive Gaming Growth
    		• Upfront Deals Near $9.2 Bil.
    Source: Ad Week
     
    		• Entercom Pacts With TargetSpot
    		• Byrne Named Managing Dir. Peacock
    Source: Media Week
     
    		• GM: Buick ads to downplay Tiger Woods; golfer to tout OnStar
    Source: DetNews.com
     
    		• TF1 signs content, advertising agreement with Telecom Italia's Alice
    Source: Forbes
     
    		• On the Rocks? TV Show About 'Mad Men' Hit for Jack Daniels Influence
    		• How In-Game Ads Are Driving Industry Growth
    Source: Brand week
    		• Google broadens pay-per-action ad Beta
    Source: iT News
     
    		• Solar-powered ad fires up Cannes
    Source: South Africa
     
    		• Senator vows to push law on infant feed ads
    Source: Gulf News
     
    		• Mobile theft ads aimed at young
    Source: BBC
     
    		• Gannett leads $10M round for mobile news and advertising company
    Source: San Antonio Business Journal
     
    		• Prime-Time Upfront Returns To $9 Billion Ballpark
    		• Indie Agencies Make People Moves
    		• Developers Simplify Media Research: Drop First Two Letters, Utilize Search
    Source: Media Post
     
    		• 2rema Technologies Corporation Enters Mobile Advertising & Marketing Industry
    Source: Yahoo
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