| A
meeting of officials of the ministry chaired by Secretary Asha Swarup today agreed
to examine the need for a separate code for news channels. The
News Broadcasters Association said that the system of Channel Auditor under the
proposed content code may not work in the case of news channels where speed is
of the essence. The
officials examined the various suggestions received and shortlisted those which
could be incorporated. The process of incorporating these will take a few days
after which it will again be examined by the Secretary before being put on the
website www.mib.nic.in. Though
some of the broadcasters feel imposition of a code amounts to policing and infringement
of their freedom, the ministry is said to be clear that the only way the proposed
Broadcast Services Regulation Bill can be implemented is through the content code.
After
the final meeting of the Committee headed by Swarup on 1 June, it had been generally
agreed that those members who wanted to give any further suggestions could do
so by 15 June after which the final draft would be put up in the ministry website
for people to send in their reactions. I&B
ministry sources today told Indiantelevision.com that most of the suggestions
received from representatives of womens organizations and NGOs were being
incorporated. After the code is put on the website, there will be some meetings
with broadcasters who have expressed strong reservations, and also a seminar wherein
eminent citizens and stakeholders would be asked to give their views.
Broadcasters
have objected to the procedure for redressal of complaints among other provisions.
The code as drawn up stipulates a three-step procedure for self-regulation and
redressal of complaints alleging violation of the programme or advertising codes.
The
first forum to hear the complaints would be a Content Auditor at the level of
the programme/service providers. In case a complaint is not suitably redressed,
then it will go to the next stage - respective Consumers' Complaints Committees
set up at the industry-segment level organizations. The
third and final stage would be the Broadcast Regulatory Authority of India proposed
in the comprehensive Broadcast Bill to be introduced in Parliament in the monsoon
session. Broadcasters
have also expressed reservations about the provision in the draft Code that the
Chief Editor of the channel, by whatever designation he is known in the broadcast
service producer, shall be responsible for the final decision to accept or modify
the guidance given by the Content Auditor/s, and to schedule and broadcast the
programme. They feel that whatever is broadcast should be seen as a corporate
matter and not that relating to the Editor alone. Some
of the suggestions sought to be incorporated relate to making the nature of violations
more specific, particularly with regard to portrayal of women, showing of violence
and the role of children in the serials and other programmes including news bulletins.
The meeting
today was attended among others by P N Vasanti from the Centre for Media Studies
who along with her colleague Prawin Kumar prepared the draft Code.
The ministry
is understood to have rejected the view that there is no need for a separate U/A
(Under the Supervision of an Adult) category and this should be merged in the
category U (Universal) as far as certification of films was concerned.
The
Code as drafted stipulates that films certified as U or S
(Specialized) can be telecast at any time. Films certified as U/A
can be shown between 8 pm and 4 pm, while films for A (adult) audiences
should only be telecast between 11 pm to 4 am. |