Majha's tag line is 'Open your eyes, Look closely'. There will also be an official
website for the channel, www.starmajha.com.
news channel will initially be free to air (FTA). With 17 bureaus spread all over
Maharasthra, Star Majha will leverage the strengths of Star News for national
content and the Fox and Sky network for international news.
youngest sibling in the bouquet will stay with the image of being a "people's"
channel. It will focus on issues and not just events with the core target audience
in the age group between 22-35 years.
channel will have a "Maharashtra-centric" approach and highlight the
"modern and new outlook of every Marathi." It will cover a variety of
shows on politics, sports, entertainment, culture, education, career, real estate,
religion, yoga, astrology and lifestyle.
on the requirement of another news channel in the already cluttered market, Das
has this to offer. "Hindi news channel viewership has doubled over last year,
which clearly indicates that there is huge appetite for news. It does not create
fatigue unlike the general entertainment channels. The definition of news is also
changing. Anything that is relevant and contemporary is news and even news shows
on saas-bahu serials in the afternoon slot is almost like a prime time band."
Star India CEO Uday Shankar, "Maharashtra is at the forefront of reshaping
the Indian society and economy and Star Majha is a new age channel for the new
age Maharashtrian. Given the pattern of growing demand the launch of a specialized
Marathi news channel of this nature is a natural requirement for the region."
Marathi news space is going to see a flood of launches including TV 18 Group which
has signed a joint venture with Lokmat Group, and Hyderabad-based TV9. Early this
year, Zee launched 24 Tas.