16 July 2007Newsletter SubscriptionEmail this Page Volume 18 - Issue No: 56
Special Report

Cinema activation gets active, brands cash-in
 Smart positioning or imaginative touchpoints, brands are increasingly using multiplexes for their activities.

 

Media, Advertising & Marketing Watch
Shree Ashtavinayak to invest Rs 1 billion for six movies
 Bollywood film major Shree Ashtavinayak to invest Rs 1.07 bn in 6 films; to put in Rs 300 mn for distribution rights in 2007-'08.

DD to telecast live India-England ODIs
 Doordarshan to telecast live the India-England one-dayers on its DD Direct DTH service and terrestrial network.

Radio City uses movie channels to expand reach

Big FM to join in celebration of Rathyatra in Bhubaneswar

Ipan is PR agency for Emerging Media's 'Cricket Star'

Big FM launches 'Big Wonders of Goa' campaign

Radio City's 'Fun Ki Nayi Bhasha' announces winners

Disney Interactive Studios acquires Junction Point

Nickelodeon to stream 'Nick Canon's Star Camp' on TurboNick

Filmy to promote 'The Jungle Book'

Visiware launches games on TrueVisions in Thailand

VH1 launches press website

BBC to launch audio content download site

VH1 to debut 'Seven Ages of Rock' in December

Shemaroo promotes 'Apne' overseas

TV Ratings
Top 10 Programmes (17/06/2007 to 23/06/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/06/2007 to 23/06/2007)
Star Plus
Star Gold
Zee TV
Sun TV
Sony Entertainment TV
Gemini TV

Source: www.indiantelevision.com

 
Today's Newsbreakers.......India
    		• RCom bags WC sponsorship deal for $103mn
    		• Outdoor media body seeks uniform norms
    		• Zee TV may be blacked out for Tata Sky subscribers after July 28
    		• Nokia focuses on rural markets
    		• Tata Sky couple of days from one-million users
    Source: Business Standard
     
    		• How Harry's magic changed the mkt in India
    		• Govt weighs curbs on 'misleading' cola ads
    		• Mobile TV to become revenue earner for Prasar Bharati
    Source: Economic Times
     
    		• Dabur India net up 32%
    		• The retailing revolution
    Source: The Hindu Business Line
    		• R Swamynathan moves out of IB&W
    		• Slim Zone gets Contract solo Silver Pencil
    		• Anurag Gupta’s message is perform -- or perish
    		• Bates David Enterprise bags Bengal Shriram
    		• Online classified ads in a Web 2.0 world
    		•  SAB revises strategy yet again, to air dubbed English soaps
    		•

    Videocon: Getting its act together

    Source: Agency Faqs
    		• Team India ‘drives’ back into ad world
    		• ‘Ad avoidance by consumers is a big issue media has to address’
    		• A women’s magazine that tried to be otherwise
    		• As domestic sales slow, US travel sites go global
    		• Madison Avenue still loves the right moves
    		• For a brand new connection
    		• TVS to challenge Bajaj in green fuels
    		• Unilever-Colgate Chaparral’s Price, Infosys Premium
    		• Foodland mulls private labels in various categories
    Source: Financial Express
     
    		•  It’s ad-vantage Earth now, says Gore
    Source: Indian Express
      
    		•

    Arbaaz-Malaika in an ad after 14 years

    Source: Mid-Day
      
    		•

    Adidas, Nike take gym route to woo women

    Source: The Hindu
     
    International News
    		• Wrigley, NBA in Pact
    		• Porsche Trims List to 4
    		• Applebee's Picks McCann Erickson
    		• Y&R Names N.Y. Leader
    Source: Ad Week
     
    		• Court Nixes Stay For Sunday's 'Death' of Web Radio
    		• Glam Grabs Sales VP From MySpace As Rapid User Growth Continues
    		• Political Races Send TV Ad Revs Soaring
    		• Brightcove, Now in UK, Deals With BET And Hachette
    		• Yahoo/Right Media Gets Green Light, Leaving GoogleClick As 'Last Deal Standing'
    		• Fox Biz Net Could Strengthen Journal Bid
    Source: Media Post
     
    		• Adobe Grabs Eyes--and Bricks--in New Effort
    		• 'Simpsons' Footprint Expands to Cellular
    		• i'Green' Palm Oil? The Body Shop Steps Up
    		• Brandweek Exclusive: Mercedes Takes Its C-Car to the People
    Source: Brand week
     
    		• Next New's 'Mogul' Boasts Over 1 Mil. Streams in June
    Source: Media Week US

    • German Ad World Declares the End of a Catchy Slogan

    Source: Ny Times
     
    		• Ministry’s nod must for health advertisements
    Source: Khaleej Times
     
    		• Ad announces biker gang in the 'Peg
    Source: Cnews.canoe
     
    		• New type of banner ad launched
    Source: Biz Report
     
    		•  Web advertising rings changes

    Source: Financial Times

     
    		• Olympics May Benefit Ad Firm
    		• Google Web Search Is A Game-Changer In Advertising Field
    Source: CNN
     
    		• Mega TV Launches New Image Campaign
    Source: Hispanic Business
     
    		• Advertising executive at the top of her game
    Source: Sunday Times
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