3 January 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 15
Adex Analysis







 


Ad inventory in the calendar year 2006 (Part 2)
86% rise in print media advertising on TV in the year 2006 compared to 2004 - AdEx India Analysis.

 
 

Year Ender
'Cricket needs to evolve into a global sport'
Thawani holds forth on the emergence of regional sports broadcasters as major players.

Executive Dossier
'Investors are waiting for Cas to roll out before they come up with definite valuations'
Interview with IMCL director-in-charge Ravi Mansukhani

Media, Advertising & Marketing Watch
Cas: MSOs strain to meet demand for boxes
Multi-system operators are under stress and strain to meet demand for set-top boxes as Cas comes nto effect .

Whirlpool creates a `Sensation'

Times Group launches 'India Poised' campaign

Hot money from Fever 104 FM in Delhi

IBN 7 rebrands 'Breakfast Show'

FiddleFork Online to launch new cartoon series

Zee Sports to launch cricket talk show

Sachin Tendulkar is Canon India's brand ambassador

CNN & Autocar announce 'Guess the car' of the year

Boalt Advertising rebrands as THAT Agency

TV Ratings
Top 10 Programmes (17/12/2006 to 23/12/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (17/12/2006 to 23/12/2006)
Star Plus
Star One
Zee TV
Sun TV
Star Sports
Sony Entertainment TV

Click here to subscribe for free!

Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• Durables cos up ad spend to cash in on World Cup
    Source: Financial Express
      
    		•  Reliance Fresh to open 75 agro-retail outlets in MP
    		• New marketing initiatives for tea planned
    		• Radio Mirchi tops in listenership
    Source: The Hindu Business Line
       
    		• FCB Ulka to get a lion’s share of Tata Indicom business; McCann still on the roster
    		• Ministry of Textiles hires Lowe to promote jute
    		• Buzziest Brands of the Year: The countdown begins
    		• IAMAI-IMRB study: Value-added services on mobile phones to cross Rs 4,560 crore mark by year end
    		• Bhaskar group launches e-papers for all its publications
    Source: agency Faqs
       
    		• VCs click on Indian dotcoms
    Source: Moneycontrol.com
       
    		• Management change under way at Lowe?
    Source: DNA
    		• Preet Bedi to join Percept as CEO
    		• AT&T to push wireless, seek revenue in ads
    		• Bawdy copy
    		• The best laid plans
    		• Director, dil se
    		• Digital developments in 2006
    		• Creator’s bias
    		• Goodbye, Mr Bubbly
    		• Best and bekaar
    		• Packaging myopia
    Source: Economic Times
       
    		• Talkathons on air
    		• Time to (un)lock the show?
    		• Pantaloon launches e-retailing portal
    		• Pune firm launches health drink
    		• Godrej products to be available online soon
    		• Canon earmarks Rs 30 crore to spruce up brand
    Source: Business Standard
     
    International News
    		• Monster launches new ad campaign
    Source: Bizjournals.com
       
    		• AT&T to push wireless, seek revenue in ads - WSJ
    Source: Reuters
       
    		• DVRs Impact Viewership, Increase Live-Plus Ratings
    		• Chevrolet Sponsors YouTube's New Year's Concerts
    		• Ad Win: Court Relaxes Rules On Some Advocacy Spots
    Source: Media Post
       
    		• The Future of Creativity: Fast, Cheap, Out of Control
    		• Ciappenelli Replaces Tim Healey at Sepracor
    Source: Brand Week
       
    		• Zenith wins £1m IBA account
    		• IMD's digital ad distribution boosted by Optimad purchase
    Source: Media Week (UK)
    		• WPP Group says it bought a majority stake in Spanish communications company
    Source: IHT
     
    		• 'Old Guard' Players Post Market Gains
    		• Mobile Media on the Cusp
    Source: Ad Week
       
    		• IGA Europe boss says in-game ads help developers retain IP
    Source: Afterdawn.com
       
    		• In-game advertising not as effective as previously thought
    Source: Monsters and Critics
       
    		• Euro RSCG Worldwide is Campaign's 2006 Advertising Network of the Year
    Source:Broadcast Newsroom
       
    		• Mullen Ups Moore to Dir. of Ideas and Innovation
    Source: Media Week (US)
    Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across not cross various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.   Subscribe to this Newsletter: Click here
    For Feedback: Click here
    Unsubscribe to this Newsletter: Click here
    For Archives: Click here
    Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
    Tel: 0091-22-40666777 Fax: 0091-22-2674 0644
    The Ad Linx Reporter is an Indian Television Dot Com publication.
    © 2001-2007 All Rights Reserved
    www.indiantelevision.com
    *If you are not able to see the mailer, please click here
    Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.