Sachin Tendulkar is Canon India's brand ambassador

BANGALORE: In an attempt to Indianise its brand appeal, Canon India (CI) has signed on Sachin Tendulkar as its corporate brand ambassador.

Celebrating its 10th anniversary year in India, Canon will use Tendulkar in retail, press and outdoor campaigns. He will also be a part of the special CI Anniversary Calendar that will be shot by ace photographer Atul Kasbekar to be launched later this year.

Says CI VP Alok Bharadwaj, "It is a proud moment for all of us at CI as we close our first decade in India. The company started operations in 1997 and has grown tremendously since then touching revenues of Rs 4 billion in 2006. It was a momentous occasion to have acquired over 1 million customers in December 2006 and to have received 151 awards in 9 years. The digital imaging industry in India has a positive outlook and we are confident that the next decade will be as successful as the first. We are very excited about this year as we are entering in Phase II of our growth in India.".

Starting January 2007, the company will be embarking on an aggressive communication program which will feature editorial and advertising campaigns across different media. As the company continues to increase its penetration in smaller cities and reach out more socio-economic segments, enhancing the brand connect will be an important direction. CI will be spending over Rs.300 million towards brand building initiatives to make the CI brand more appealing to the target audience through visibility at various customer touch points, and the tie up with Sachin Tendulkar will integrate with this program.

As a part of these celebrations, CI will be embarking on a 100 city customer contact program through a Mobile Mini Expo across different Tier 2 and 3 cities. This Expo will aim at increasing customer awareness, introducing channel partners to the CI Gyan Yatra and will culminate in a Grand Expo to be held in October 2007.

The official release also claims that CI will be announcing the inauguration of its first Digital Media Lab located at School of Convergence in New Delhi. The lab will be equipped with all the latest CI products needed for students to learn didgital still photography. CI is looking at opening more such centers across the country through the anniversary year.

CI will be strengthening its retail presence across the country. CI has engaged with 237 retail outlets currently including 140 IT Imaging zones, 54 Digiclick Zones, 2 Digic Video Zones, 4 CI Xperience Zones and 32 CI Care Centers. The company plans to take these to 500 stores by the end of 2007. On the retail front, CI will tie up with 20 national retail chains and 50 city based retail chains.

In addition, CI announced that it will be opening a Level 3 CI master service center for the service of its camera, camcorder and professional camera range of products in Mumbai.

The company also announced the CI 'Excellence Awards' which will aim at identifying and recognizing performers in different categories to celebrate CI's 10th anniversary and India's 60th year of Independence.

Latest Reads
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies
F&B cos reduce sugar to target health-conscious customers

MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit. Brands are ensuring their communication shows their commitment...

MAM Marketing MAM
Kundan Gold Refinery launches campaign for gold coins

MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and...

MAM Marketing MAM
Twinkle Khanna joins Kohler as ambassador

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’. The campaign is meant to inspire people to bring colours in the bath space with confidence...

MAM Media and Advertising People
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories