| MUMBAI:
Starting 3 January IBN 7 will rebrand its Breakfast Show to Breakfast
News From Kumbh for the duration of the Kumbh mela. The show will get live
news updates from the heart of Mela Sthal everyday at 7 am. IBN 7 will continue
its coverage of Mela till Mahashivratri on 15 February. IBN 7 managing editor
Ashutosh said, "The Kumbh mela holds special significance in the lives of
most Hindus across the country and beyond. We at IBN 7 are thus celebrating this
occasion by bringing our viewers up-to-the-minute news directly from the banks
of the Ganga. I am confident this Kumbh special will be well received by our audience." The Ardha Kumbh Mela signifies
one of the most auspicious times and place (at the sangam or confluence of the
Ganga, Yamuna and Saraswati in Allahabad) for Hindu devotees. The mela lasts for
over six weeks, and is wrapped up on the occasion of Mahashivratri. | 
