86
per cent rise in Print Media advertising on TV in the year 2006*
compared to 2004.
The
average duration of the TV commercial was 22.2 seconds in the
year 2006*, which was four per cent less than that of the year
2003.
Regional
GECs had the maximum 41 per cent share in count of programs.
34
per cent rise in sponsored advertising in 2006* compared to 2004.
Coca
Cola was the Top brand in sponsored advertising in the year 2006.
This
week, AdEx India brings to you the second part of TV Advertising
in the year 2006* (which includes data from 1 January-24 December).
Trend
of Print Media Advertising on TV across 2004-2006*.
Post 2004, there had been a dip of 18 per cent in Print media
advertising on TV in 2005.
With more new publications being introduced in the market and
using TV medium for their advertising, the year 2006* observed
a high 86 per cent growth in Print media advertising compared
to 2004.
Trend
of Radio channels Advertising on TV across 2004-2006*.
Compared
to 2004, there had been a eight per cent rise in Radio channel
advertising on TV in the year 2006*.
Trend
of Average duration of TV commercial across 2003-2006*.
Post
2003, a slow down is seen in the average length of the TV commercial.
In
2006* the average ad duration was 22.2 seconds which was four
per cent less than that of 2003
Genre
wise share of count of program on TV in the year 2006*.
Regional
GECs had the maximum 41 per cent share in overall count
of program in the year 2006*.
Hindi
GEC at second position with eight per cent share of
count of program.
Share
of Commercial vs Sponsored advertising on TV across 2004-2006*.
A
huge 88 per cent share of Commercial advertising whereas
Sponsored advertising had a 12 per cent share on TV
in the year 2006*.
Trend
of Sponsored advertising on TV across 2004-2006*.
34
per cent rise in sponsored advertising on TV in the
year 2006* compared to 2004.
Top
Brand in sponsored advertising on TV in the year 2006*.
Coca Cola was the Top brand in sponsored advertising
on TV in the year 2006* followed by Hutch.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
