Indiantelevision.com's The Ad Linx Reporter dated 29 January 2007 - Global and Indian advertising news, information and data at yourh fingertips

29 January 2007

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Volume 17 - Issue No: 32

Special Report

RADIOACTIVE
Every radio station has gotten itself one.Activation thats the buzzword doing the rounds on Indian radiowaves.

Media, Advertising & Marketing Watch
Google leads Apple in global brand ranking; YouTube, Wikipedia in Top 5
For 2nd year running, Google bags top spot ahead of Apple in annual brandchannel.com survey; YouTube, Wikipedia in Top 5.

Star to form JV with Balaji for Telugu channel
Star to hold majority in JV with Balaji Telefilms for Telugu channel; Balaji has option to partner in future south channel launches.

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Today's Newsbreakers.......India

	$275 mn for Eenadu group by Blackstone
	Source: Business Standard

	And now, retail media wars
	Source: Hindu Business Line

	And now a word from our sponsor
	Just ‘Citi’ as the brand, and a folded umbrella
	Teen ads say unsafe driving is, like, way uncool
	‘Our strategy is to gradually raise the price bar’
	Airlines yet to tap inflight-ad pie
	Source: Financial Express

	Now, multi-brand discounted mall concept hits India
	Source: DNA


	Dabbawallas to now create magic for Airtel
	Regulatory arbitrage: What you should know
	Abhishek's drive with Ford ends
	Source: Economic Times

	SRK’s charm diminishes in subsequent episodes, says OMS study
	McCann’s Raghu Bhat on TV Lotus jury at Asia Pacific AdFest
	Source: Agency Faqs

	'I did Corporate to kiss Bipasha'
	Source: Times of India

International News

	UAE: Ad Spending in GCC Grows 22%
	Source: Arab News

	Murdoch: Big Media's Clout on Wane
	Snapple Preps for Bowl Debut
	Romano Rises at UM
	McCann Hires Lead Creative on Buick
	Source: AD Week

	Special Effect: FX Launches Shows With Little, No Ads
	Source: Media Post

	Digital Marketing Group expands with acquisitions
	Source: Media Week (UK)

	Hitachi to Pay $400,000 for Ad Theme
	Source: www.chron.com

	Beverage giants ready to slug it out in Super Bowl ad battle
	Source: USA Today

	China bans pigs from Year of the Pig TV advertisements
	Source: Monsters And Critics

	WPP sees '06 revs ahead of expectations
	Disney Leibovitz ads aim for older family
	Source: Reuters

	Claire Beale on Advertising
	Source: Independent

	Cellular companies double advertising in religious sector
	Source: Ynetnews

	YouTube Users To Get Share Of Advertising Revenue
	Source: AJC Consultants

	Labels Cautious Over Ad-Funded Songs
	Source: Forbes

	MPG's Lanzano Promoted to COO
	FSN's Super Bowl Roadshow Sells Out of Sponsorships
	Source: Media Week (US)

	Madison Avenue Rejects Google's Brand Advertising Efforts
	Source: MarketingVOX

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