Starcom wins Himalayan Healthcare media account

MUMBAI: Publicis Groupe owned Starcom MediaVest Group, has been appointed as the media AoR by Himalayan Healthcare, herbal products company.

"Himalaya Healthcare is a renowned leader and pioneer in the drugs and pharmaceuticals space in the and we're excited about this new relationship and look forward to putting our strategic and creative use of media to work for them.

"Since its inception, Himalaya has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lives and their obsession with quality is what we find similarity in and we are more than keyed up to get going," said Starcom Worldwide MD India - West and South Manish Porwal.

Commenting on the appointment of Starcom, Himalaya Healthcare head of consumer Division Products Subrata Datta said, "We're pleased to have found a strategic partner who clearly shares our vision for our brand. We look forward to benefiting from Starcom's depth of knowledge and innovative approach towards media and consumer outreach since that was one of the key motivators for us to make the decision in their favour."

Starcom Bangalore head of operations Sindhuja Rai said, "Our key role will be to define and communicate Himalaya's brand personalities through strategic, targeted and creative media planning. Combined with our depth of expansive research and consumer knowledge we are sure we will fulfill the mandate given to us."

Latest Reads
Tata Motors signs three-year IPL deal with BCCI

MUMBAI: The Board of Control for Cricket in India (BCCI) yesterday announced its three-year association with Tata Motors as the official partner for the Vivo Indian Premier League (IPL). While brands now have started looking beyond cricket to spend advertising money, cricket continues to remain...

MAM Marketing MAM
Mahindra First Choice Services gets you to service your own car

MUMBAI: Mahindra First Choice Services (MFC Services), a chain of multi-brand car service workshops, and part of the $19 billion Mahindra Group, has launched a unique initiative, A Date with your Car. This one-of-a-kind experience will give car owners an opportunity to service their cars...

MAM Marketing Brands
Xiaomi partners TVF to promote latest TV range

MUMBAI: Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches and Mi LED TV 4A 32 inches from the brand Xiaomi. Under that, TVF's library of videos and web-series will be available across all Mi TVs, bringing TVF's...

MAM Marketing Brands
Sports sponsorship in 2017 up by 14%: SportzPower-GroupM report

SportzPower, in association with GroupM's sports arm ESP Properties, has released its 2018 report on sports sponsorship in India.

MAM Marketing MAM
Mindshare elevates Prasanth Kumar, Amrita Randhawa to global roles

MUMBAI: Mindshare, the global media agency network, has announced two major leadership changes for its growth markets region.

MAM Marketing MAM
Kohli brand driving on the up

MUMBAI: From a rambunctious maverick to becoming India’s most celebrated player, Virat Kohli is the man that brands pay crores to get on board.  

MAM Marketing MAM
Big B sings acapella style for Navratna

MUMBAI: Navratna Oil, the ayurvedic therapeutic cool oil brand from the house of Emami has launched Amitabh Bachchan in a never seen avatar of an ‘acapella' singer. In a brand new music video, Big B can be seen crooning to the iconic song ‘Sar jo tera chakraye’ from the film Pyaasa in an acapella...

MAM Media and Advertising Ad Campaigns
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories