MAM

'Salaam-e-Ishq' woos 'love lost' marketers

MUMBAI: With every new Bollywood movie release comes a host of marketing opportunities and here's yet another. Salaam-e-Ishq which releases today 25 January, has roped in an array of marketers to join the bandwagon and ride the hype of the film.

The film has lined up marketing and promotional tie-ups with Ira Diamond Jewellry, ICI – Dulux-Inspira and Yatra.com, as well as with Zee's Cinestar Ki Khoj and ESPN's Premier Hockey League and English Premiere League.

Apart from this, Times Now and Cafe Coffee Day branding has been incorporated into the film via in-film integration.



Madison’s entertainment unit Mates, was instrumental in initiating an in-film and co-branded promotion for Ira Diamond Jewellry. They suggest that the fit is a natural integration as the core proposition of Ira Diamonds is to make occasions of gifting, proposing and engagement, special and memorable, situations that have been been portrayed in real life situations in the film.

Also tying into the theme of 'love,' are ICI Dulux with their new range titled Dulux Inspira Cashmere Finish and online travel portal Yatra.com. Inter mingling the theme and the brand focus is a co-branded Dulux TVC that promotes the movie by signing off with the line, “Salaam-e-Ishq to the shades of love”.

Additionally, Yatra has adopted the contest route with the ‘Kebab mein Haddi' offer, implying that winners that book their holidays via the website can win a chance to meet any of the 'love struck' pairs.



In a deal with broadcasters Zee and ESPN, the movie will be promoted with on two episodes of Cinestar Ki Khoj and during the Premier Hockey League and English Premiere League.

Two special episodes of Cinestar Ki Khoj will be graced by the movie pairs Akshay Khanna and Priyanka Chopra, Anil Kapoor and Juhi Chawal as they speak about their experiences during the making the film, while participants sing the songs from the movie. Additionally, special promos were created using footage of the movie and aired across Zee, thus promoting the show.

Apart from this, special promos were also created with Anil Kappor and Akshaye Khanna cheering and encouraging the Premier Hockey League teams. While John Abraham does the same for English Premiere League football teams, which will be aired during the commercial breaks.

P9 Integrated was instrumental in the cementing these associations and CEO Navin Shah opines that the value for the ESPN deal alone is worth an estimated Rs 30 million.



The multi-starrer Salaam-e-Ishq revolves around the story six couples from different parts of the world speaking the common language of love, brought together by destiny and fate.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/pretty.jpg?itok=k3d6mOBR
Fogg maker takes on fairness creams with Pretty24

Taking a stab at fairness creams’ perennial message of fair skin being the benchmark beauty and success, Fogg deodorant maker Vini Cosmetics (Vini) is touting the idea that every shade of skin is equally beautiful. The company has been plugging the primetime of mainline television channels for the...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/15/brain.jpg?itok=kT6QQo-H
55% marketers make better decisions with machine learning: iProspect report

MUMBAI: Digital agency iProspect has released its third annual Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/PAISABAZAAR.jpg?itok=F6V0tnEn
Paisabazaar aims Rs 1500 cr mutual fund AUM by 2018

MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it is confident of reaching Rs 1500 crore of AUM by March 2018. The fin-tech company launched mutual funds on its platform...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Blackberrys-AW_0.jpg?itok=0mzgSZY0
Blackberrys gives digital mandate to FoxyMoron

MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency's north office. As per the mandate, FoxyMoron will be managing the digital creative, media, search engine optimisation as well as website...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Anushka-sharma.jpg?itok=x423bbje
Kajaria Ceramics launches campaign with Anushka Sharma

MUMBAI: Kajaria Ceramics through its subsidiary Kajaria Bathware has launched a 360-degree marketing campaign with Anushka Sharma who was recently announced as the brand ambassador. By investing in this marketing campaign and an extensive distribution network Kerovit, the bath solutions brand by...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/grnnnply.jpg?itok=r7doZ2jY
Greenply questions your plywood choice

MUMBAI: Greenply has launched its new campaign to make consumers aware that there are consequences of compromising on the quality of plywood used in their furniture.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/yannic.jpg?itok=pWYoYT0q
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Maaza_Gold_0.jpg?itok=xz_AR_Ph
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/12/14/Cipla.jpg?itok=2lTgIAb-
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories