Google leads Apple in global brand ranking; YouTube, Wikipedia in Top 5

MUMBAI: For the second year running, it is internet giant Google that has bagged the top spot ahead of Apple in the annual survey by online branding magazine

New additions to the top five list are recent Google acquisition YouTube and Wikipedia.

Google was Brandchannel's pick for hogging technology headlines throughout 2006; first with its $ 900 million deal with News Corporation to provide service to sites such as MySpace and then the big one when it purchased YouTube for $1.65 billion. But perhaps its most noteworthy brand achievement last year was the addition of the verb "to google" in two major English-language dictionaries, states the online magazine.

Iconic computer label Apple just barely kept back YouTube for the runner-up slot.

Coming in at the fourth spot is the "spreading-like-Google Wikipedia". Interestingly, the backbone of both YouTube and Wikipedia is user-created content.

Since its creation in 2001, Wikipedia has grown slowly and steadily to become the premier online research tool.

For perennial Asia-Pacific winner Sony, it was the best of times, it was the worst of times. Gamers drooled at the release of the long-awaited PlayStation 3 game console, and Sony's digital camera, mobile phone, and film divisions (Talladega Nights: The Ballad of Ricky Bobby drove in $162 million worldwide) were successful. But laptop users were inconvenienced (or, in some cases, risked burns) by malfunctioning Sony-made batteries. Companies including Apple, Toshiba, Dell, and Lenovo recalled millions of these power cells, resulting in a second-quarter net-income loss of 94 percent.

Toyota is Toyota so no surprises there really except over how Sony stayed ahead of it, considering the kind of year the electronics giant had. Toyota is on target to become the world's largest automaker this year.

Coming in behind Toyota is multinational bank HBSC cashing in at third place, its highest ranking ever. Number four and five are Samsung and Honda.


More than 3,600 people from 99 countries voted in the 2006 poll. The greatest number of voters fell in the age range of 26 to 35 year olds, with an almost equal number of men and women. Voters claiming employment with actual brands as opposed to agencies was greater by half.

Respondents per region were: 3,625 for Global; 1,595 for US & Canada; 1,420 for Asia-Pacific; 1,358 for Europe & Africa; and 581 for Latin America.

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories