24 January 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 30
Executive Dossier





 


'You cannot build a sample on psychographics'
Interview with TAM India CEO LV Krishnan

 
 

Adex Analysis
Personal Care/Hygiene advertising on TV in 2006
56 per cent more ad volumes in Personal Care/Hygiene sector on TV in 2006 over the previous year - AdEx India Analysis.

Media, Advertising & Marketing Watch
Shahrukh Khan's KBC 3 debut draws strong ratings
Shahrukh Khan seems to have cast magic on the ratings as he played host for the first time in the game show Kaun Banega Crorepati.

DD to telecast cricket with 7-minute time lag
Delhi High Court interrim ruling allows DD to telecast cricket "deferred live" with seven-minute delay; final orders 8 February.

Google ropes in Sony, Warner for advertising initiative

Carat wins Baderwals Infraprojects media biz

Infosys tops ACNielsen's Corporate Image Monitor 2006

Nick selects best buddy duo to win 'Masti Dosti' contest

AXN issues formal apology to I&B ministry

Big FM launches in Bikaner, Jhansi

TV Ratings
Top 10 Programmes (07/01/2007 to 13/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (07/01/2007 to 13/01/2007)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Raymond strikes Indian note in new campaign
    		•  Aamir Khan to become chess brand ambassador
    Source: DNA
      
    		• Mudra Lifestyle raises Rs 14.4 cr
    		• Indigo plans print, online media foray
    		• Suzuki launches four new motorcycle variants
    		• Kinetic Group in revamp mode
    		• It's Nielsen for VNU hereafter
    Source: Hindu Business Line
      
    		•  Online advertisement portal
    		• Professionals, veterans honoured
    Source: Hindu
      
    		•  SRK unable to dislodge Big B in KBC
    		•  Cough and cold brands on top
    Source: Times Of India
      
    		•  Carat Media and Latitude 23 to build Baderwals Infraprojects’ realty brand
    		•  Bimal Nair joins Rediffusion DY&R as Mumbai branch head
    		•  M&C wins the creative duties for Jet Airways
    		•  Discovery to portray the unseen
    		•  Mudra’s Kidstuff Promos & Events appoints Jai De Costa president
    Source: Agency Faqs
    		• KBC 3 fares better in ratings
    		•  Commercial campaigns getting shortlived
    		•  Infy retains top ranking: ACNielsen
    		•  Pioneer lines up buyout in menswear
    		•  Retailers search for right fashion formula
    		•  Riding the networking wave
    Source: Business Standard
      
    		•  DTC launches 'Forever Indian' campaign
    		•  Piramyd looks for buys in Delhi lifestyle retail
    		•  King Khan gives KBC III a jumpstart
    Source: Economic Times
      
    		•  Reliance to tie up with sportswear giants for co-branded products
    Source: Financial Express
      
    		•  Ad Club jubilee celebrations conclude
    Source: Chennai Online
      
    		•  Mumbai: New proposals to give BEST Rs 2.5-cr boost
    Source: Indian Express
      
    		•  ICC opens World Cup sponsorship bids
    Source: Moneycontrol
     
    International News
    		• Yahoo says ad system on track for early release
    		• Meredith profit rises 20 pct, helped by TV ads
    		• Local.com plans to buy online yellow pages advertising provider
    Source: Reuters
     
    		• Gap's CEO Exits
    		• AOL, GMC Prep Web Shows
    Source: AD Week
     
    		• ITV launches 'Primeval' promo campaign
    Source: Digital spy (UK)
     
    		• TV ad watchdog admits it bungled Harper commercial
    Source: CANOE
     
    		• Advertisers' warning to C4 over Big Brother row
    		• Turner restructures and rebrands ad operation
    		• Diffiniti and Carat secure Opodo deal
    		• Unique Digital scoops TML business
    Source: Media Week (UK)
    		• Congress, FCC to Examine TV Ads and Kids Obesity
    Source: TV Week
     
    		• MTV and Body Shop collaborate on Aids awareness campaign
    Source: Media Bulletin
     
    		• Media: Telegraph website's ad claims under fire
    Source: Digital Bulletin
     
    		• Sportsline's Snyder Named COO for CBS Interactive
    Source: Media Week (US)
      
    		• Card Me: Anheuser-Busch Kicks Off Bud.TV Post-Super Bowl With Age Verification System
    		• ESPN Announces X Game Sponsors
    Source: Media Post
     
    		• Intel Core 2 Duo Ad Spotted on Boobie Name Generator Site
    Source:Legit Reviews
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