Carat wins Baderwals Infraprojects media account worth Rs 200 million

MUMBAI: Carat Media Services has bagged the media duties for Baderwals Infraprojects worth Rs 200 million. Previously, a land procurement, holding and banking firm, the company plans to foray into the realty domain in the country and therefore decided to award its planning and buying functions to Carat.

Speaking to Baderwals Infraprojects president marketing Nilanjan Maitra said, "In making a strategic shift into the dynamic category of realty business, we needed a media partner to hold our hand and support our growth in this segment. The expertise in planning and buying that Carat brought to the table urged us to select them."

The other players in the fray included Group M's Motivator, and two local players - a Madison based agency and Hitads. The creative duties were awarded to Latitude 23 about six months ago.

Baderwals which has a land bank worth Rs 4.5 billion, will launch itself originally be developing state-of-art commercial and residential projects in Delhi, NCR and extended region with the initial investment of Rs.11 billion. The company plans to develop 11 projects across the country.

Commenting on this strategic shift, Baderwals Infraprojects Pvt. Ltd. chairman and managing director Sushil Baderwal said, "The Real Estate growth in the country is riding high to the levels of 20 per cent to 60 in the past decade and is showing signs of future swell in the coming period. Baderwals taking advantage of the present favorable conditions in the realty biz are now sailing into the sea of construction and development of realty."

In the past, Baderwals has erected mega projects like - Township, Group Housing , Malls, Multiplexes and Hotels, Education and Entertainment in Delhi and NCR and extended tier II and tier III cities, followed by several other potentially lucrative regions of the country. As it expands into different regions in conjunction, the group will be able to meet the aspirations of "B" class cities, informs an official release.

Latest Reads
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People
LG astronaut becomes the most watched ad in India this year

MUMBAI: YouTube has released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India. Together, the top 10 ads generated a whopping 200 million views.

MAM Marketing MAM
Ola gets Viraj Chouhan to head communications

MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO, Bhavish Aggarwal and will be based in Gurgaon, shuttling between the Millennium City and Bangalore.

MAM Marketing Brands
Levi's hands over media duties to OMD

MUMBAI: Following a comprehensive market review, Levi’s has appointed OMD India to handle its media duties from its Bengaluru office.

MAM Marketing MAM
Dentsu Webchutney to handle creative for Goomo

MUMBAI: Dentsu Webchutney, the digital agency from Dentsu Aegis network, has been assigned as the lead creative agency for, an omnichannel, travel-tech company that operates across consumer, corporate and B2B segments. The account will be managed by Dentsu Webchutney’s Mumbai office.

MAM Marketing MAM
Festival of Bharat to cast the spotlight on India

MUMBAI: History repeats itself but this time there’s a twist. A London-based investor and indophile is spellbound by India but he’s got better plans. Cory Bixler has co-founded a festival that celebrates and aims to promote India’s culture to the world - The Festival of Bharat (FoB).

MAM Media and Advertising Event Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories