Infosys tops ACNielsen's Corporate Image Monitor 2006

MUMBAI: Infosys has for the fourth year running, topped the ACNielsen Corporate Reputation Index (CRI), according to the 2006 ACNielsen Corporate Image Monitor.

The Top 20 Corporates and their CRI Ranks in CIM 2006

Two other IT giants -- Wipro and TCS - featured among the top ten 'most favorable companies' along with Infosys, while Information Technology as an industry retains its position as the most reputable sector.

"In its sixth year, the ACNielsen Corporate Image Monitor is well received by organizations across India. The IT sector has gained momentum in India for some years now and is very well perceived by Indians. What is interesting this year is how Auto and Steel companies have started to make their presence felt," said ACNielsen India associate director Prasenjit Das. "This could be attributed to the economic upheaval the country is witnessing, bringing with it an overall positive outlook of the manufacturing sector."

According to the ACNielsen report significant improvements have been seen in the Auto industry for the last two years. In this round, there are two automotive companies - Bajaj Auto (third) and Maruti Udyog (nineth) in the Top Ten of the Corporate Reputation Index. Tata Steel, the only steel manufacturer in the list, has improved significantly from last year.

It is interesting to note that, overall, the impression of the Top 20 companies improved significantly in 2006. The average net image goodwill which the study computes on the basis of the net of positive and net of negative rating on all dimensions for the companies, shows the average Net Image Goodwill of the Top 20 Companies saw a sharp improvement from 23 percent in 2005 to 29 percent in 2006. Companies with sharp improvements this year are Bajaj Auto (from nineth to third position), HLL (from tenth to fourth position) and Tata Steel (from fourteenth to seventh position). ICICI Bank is the sole entrant from the banking sector in the list of Top 10 corporates, states the study.

Meanwhile, respondents were optimistic about the future of all these companies, with most expecting high or stable future growth for almost all the 20 companies studied. The sense of optimism was most buoyant for IT companies, taking the top three places in the 'Opinion about the Future'.

To capture the growing importance of Corporate Social Responsibility (CSR) across boardrooms in India, the ACNielsen Corporate Image Monitor recently added CSR as an additional measurement dimension. Infosys, Tata Steel and Wipro rated as the three most socially responsible corporations. Tata Steel, well known for its philanthropy, holds a much higher rank in CSR when compared to its overall standing in terms of corporate image (CRI).

"In recent times many companies have engaged in CSR related activities. In India, nearly three quarters (73 per cent) of respondents interviewed feel that companies in India today have become socially more responsible. Rural welfare and poverty eradication, development of health and hygiene, primary education and training are the key areas where people feel companies should take greater responsibility and ownership," added Das.

The ACNielsen Corporate Image Monitor is an annual syndicated study conducted by ACNielsen Org-Marg. The study is conducted and designed to measure key perceptions of the performance of several corporations in India, to help benchmark company image and reputation. The actionable insights provided by the study help companies prioritize policies and chart future growth plans.

The study is a special report measuring the image of a corporate in the mind of the various stakeholders of business for the Top 20 corporates in India, chosen from ET-500 based on market capitalization, sales and assets.

Latest Reads
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories