MAM

Infosys tops ACNielsen's Corporate Image Monitor 2006

MUMBAI: Infosys has for the fourth year running, topped the ACNielsen Corporate Reputation Index (CRI), according to the 2006 ACNielsen Corporate Image Monitor.



The Top 20 Corporates and their CRI Ranks in CIM 2006

Two other IT giants -- Wipro and TCS - featured among the top ten 'most favorable companies' along with Infosys, while Information Technology as an industry retains its position as the most reputable sector.



"In its sixth year, the ACNielsen Corporate Image Monitor is well received by organizations across India. The IT sector has gained momentum in India for some years now and is very well perceived by Indians. What is interesting this year is how Auto and Steel companies have started to make their presence felt," said ACNielsen India associate director Prasenjit Das. "This could be attributed to the economic upheaval the country is witnessing, bringing with it an overall positive outlook of the manufacturing sector."

According to the ACNielsen report significant improvements have been seen in the Auto industry for the last two years. In this round, there are two automotive companies - Bajaj Auto (third) and Maruti Udyog (nineth) in the Top Ten of the Corporate Reputation Index. Tata Steel, the only steel manufacturer in the list, has improved significantly from last year.



It is interesting to note that, overall, the impression of the Top 20 companies improved significantly in 2006. The average net image goodwill which the study computes on the basis of the net of positive and net of negative rating on all dimensions for the companies, shows the average Net Image Goodwill of the Top 20 Companies saw a sharp improvement from 23 percent in 2005 to 29 percent in 2006. Companies with sharp improvements this year are Bajaj Auto (from nineth to third position), HLL (from tenth to fourth position) and Tata Steel (from fourteenth to seventh position). ICICI Bank is the sole entrant from the banking sector in the list of Top 10 corporates, states the study.

Meanwhile, respondents were optimistic about the future of all these companies, with most expecting high or stable future growth for almost all the 20 companies studied. The sense of optimism was most buoyant for IT companies, taking the top three places in the 'Opinion about the Future'.



To capture the growing importance of Corporate Social Responsibility (CSR) across boardrooms in India, the ACNielsen Corporate Image Monitor recently added CSR as an additional measurement dimension. Infosys, Tata Steel and Wipro rated as the three most socially responsible corporations. Tata Steel, well known for its philanthropy, holds a much higher rank in CSR when compared to its overall standing in terms of corporate image (CRI).

"In recent times many companies have engaged in CSR related activities. In India, nearly three quarters (73 per cent) of respondents interviewed feel that companies in India today have become socially more responsible. Rural welfare and poverty eradication, development of health and hygiene, primary education and training are the key areas where people feel companies should take greater responsibility and ownership," added Das.

The ACNielsen Corporate Image Monitor is an annual syndicated study conducted by ACNielsen Org-Marg. The study is conducted and designed to measure key perceptions of the performance of several corporations in India, to help benchmark company image and reputation. The actionable insights provided by the study help companies prioritize policies and chart future growth plans.

The study is a special report measuring the image of a corporate in the mind of the various stakeholders of business for the Top 20 corporates in India, chosen from ET-500 based on market capitalization, sales and assets.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/pizza_1.jpg?itok=GpSm0jUu
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/vk.jpg?itok=AUV_-yVJ
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/hotel.jpg?itok=FZ-Z0q03
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/bonjour.jpg?itok=JLAQjooa
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/salt.jpg?itok=MQEMR3Lw
F&B cos reduce sugar to target health-conscious customers

MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit. Brands are ensuring their communication shows their commitment...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/kundan.jpg?itok=82bsmRgl
Kundan Gold Refinery launches campaign for gold coins

MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/twrinkel.jpg?itok=h1xYp1l0
Twinkle Khanna joins Kohler as ambassador

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’. The campaign is meant to inspire people to bring colours in the bath space with confidence...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/super.jpg?itok=7JTg1xmE
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/hsbc.jpg?itok=kgxJNVIh
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories