18 January 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 26
Media, Advertising & Marketing Watch





 


Tam increases number of peoplemeters to 6917
Number of peoplemeters increased 44 % from 4800 to 6917; Tam city coverage grows from 73 to 151.

 
 

Metros to be fully 'Cas'ed: Das Munshi
Cas will be extended to the other areas of Delhi, Mumbai and Kolkata, says I&B minister Priya Ranjan Das Munshi.

I&B bans AXN for 'objectionable' content
I&B ministry bans action channel AXN till 15 March with immediate effect for showing "obscene programmes".

Radio City ties up with Vibgyor for activation unit

Anirban Mukherjee V-P, planning at Ambience Publicis

Samsung appoints SW Asia CEO

Fisher-Price unveils 'Galli Galli Sim Sim's' singing & dancing Elmo
Horlicks initiative helps Mumbai kids with exam pressure

Star to unveil music video with SRK sporting 'Don look'

Colgate Maxfresh title sponsor for Star's 'Antakshari'

DD to host new green series

Discovery launches 'Future Living 2020' partnership

TV Ratings
Top 10 Programmes (31/12/2006 to 06/01/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes


Top 100 Programmes (31/12/2006 to 06/01/2007)
Star Plus
Zee TV
Sun TV
Star Sports
Star One
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• FMCG firms in novel ad move to link brands
    		• NewsCorp top brass arrives
    		• Dabur turns `Activ`, unveils soya juice
    		• Arvind Singhal: The marketing challenge
    Source: Business Standard
       
    		• Govt bans AXN for showing 'sexiest ads'
    Source: Hindustan Times
       
    		• Probe source of funds for ad film: Raj Babbar
    Source: Hindu
       
    		• Delhi: MCD to target unregistered ad vans in Capital
    Source: Indian Express
       
    		• Trinethra launches FabCity in Mysore
    		• Rajesh Exports launches more `Laabh' outlets
    Source: Hindu Business Line
       
    		• PayMate India brings Lowe on board for its advertising duties
    		• Law & Kenneth enters Kolkata with a business from BMA Group
    		• STAR gets back to Radio City with 20 per cent stake
    		• Ajit Narayan joins 141 Sercon as consultant on strategy, account planning and knowledge
    		• India to soon get its first portal dedicated to radio industry
    Source: Agency Faqs
    		• Ad agencies oppose IBF’s Net Rate system
    Source: DNA
       
    		• Do politicians & religious gurus understand marketing better?
    		• Clients underline the dotted line for ad pact
    Source: Economic Times
      
    		•  Playing the devil’s advocate
    		• Rising to the challenge
    		• Coca-Cola to launch Minute Maid
    		• Obama may find his newness both help and hindrance in campaign
    Source: Financial Express
       
    		• Match stars to brands in a perfect fit
    		• Candy-makers to get health conscious
    		• We’ll Help Monetise Content: Raghavan
    		• Big B's ad for SP sparks political row
    Source: Moneycontrol
       
    		• `Advertising needs to give proper lifestyle cues'
    		• CAStaway!
    		• Indian brands, global thrust
    Source: Brand Line
     
    International News
    		• Super Bowl increasingly stuffed with ads, study says
    		• Federline signed to do Super Bowl ad
    Source: Reuters
     
    		• FCC Chairman Nixes Sirius-XM Merger
    		• Sears' CMO Chow Departs
    		• FedEx Taps 'Globe Trotters'
    Source: AD Week
     
    		• 'American Idol' Nets Record 37 Million Viewers
    Source: Brand Week
     
    		• Players injured by flying advertising boards
    Source:Guardian
     
    		• OFT to clamp down on misleading insolvency ads
    Source: DM Bulletin
     
    		• TiVo Fast Forward Popup Ads Return
    Source: BetaNews
     
    		• China Digital Media Corporation Announces Termination of an Advertising Distribution Agreement in China
    Source: TickerTech.com
    		• Internet pushes the concept of 'free' content, supported by advertising
    Source: IHT
       
    		• EMI, Baidu advertising Web music deal
    Source: Hollywood Reporter
     
    		• Is Tribune Sale Stalled By Online Ad Market?
    		• Avenue A/Razorfish Invests In Dentsu
    		• Study: Links Missing In 28% Of E-Mails
    Source: Media Post
     
    		• Product: IGA Worldwide Releases Radial 2.0 Ad Serving Tech
    Source: Gamasutra
     
    		• Ad Accused of Humiliating Chinese Men
    Source: CRIENGLISH.com
     
    		• B.C. man accused of luring sex-assault victim with help-wanted ad
    Source: Canoe
     
    		• Madison ad agency resigns GoDaddy account
    Source:San Antonio Business Journal
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