Television

Title sponsorship for Star's 'Antakshari' goes to Colgate Maxfresh; Juhi Parmer to co-host

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2015/11/13/Untitled-1_40.jpg?itok=7qcp3tcF

MUMBAI: Star is poised to ramp up its offerings on sister channel Star One and has signed on Colgate Maxfresh as the title sponsor for it's edition of the musical talent hunt show, Antakshari - The Great Challenge.



The brain child behind Antakshari, producer Gajendrra Siingh has once again roped in Annu Kapur as host. In addition to this, the show has also selected Juhi Parmer to partner Kapur as co-host.



A show that soon became a 'fashion' and 'phenomenon' on rival network Zee, Antakshari for the first time on Star promises to be "snazzier with new inclusions to the format and a reality aspect." Geared to hit television in the second week of February, the first season will run for a 13 week period.



Commenting on the association of Colgate Maxfresh with Antakshari, Star India advertising, sales and distribution Paritosh Joshi said, "Antakshari-The Great Challenge is a unique musical programme and is all set to add excitement to primetime viewing on Star One. With vibrant hosts and a lively and interactive format the viewers will be treated to a rich viewing experience each time. We are thrilled to be associated with a young brand like Colgate Maxfresh that will reach out to our audiences with innovative programming that is unique to Star One." 



On having initiated the partnership, Media Edge vice president Divya Radhakrishnan said, "Colgate Maxfresh is a brand targeting the youth. We have been constantly using platforms that engage this ever evasive TG beyond standard communication tools. In Antakshari, we saw an opportunity which was a good combination of a game show weaved in with a high entertainment quotient. This we believe will have a good appeal in our core TG." 



Four zonal auditions were conducted on the 12 and 14 January with guest judges including Ismail Durbaar at Indore, Abhijeet Bhattacharya in Kolkata and Annu Kapur in Delhi and Mumbai. 



Following Gajendrra Siingh's exit from Zee, the channel launched Antakshari last month with Titan as their main sponsor and Sunil Pal from the Laughter Challenge and Sa Re Ga Ma Pa 2005 champion Himani Kapoor as hosts. But with the original creator and host for the show propagating a fresh avatar for Antakshari on a new network - Star One, a fierce battle is yet to begin!

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
Star Plus & Sony Pal continue to dominate GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/SWAMI.jpg?itok=RVOfsNYz
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories