Star to unveil music video with 'KBC' host sporting the 'Don look'

MUMBAI: All energies are being diverted towards introducing the third season of KBC with a 'mighty bang' and Star has shown no less vigour in promoting their prime property. The channel has unveiled teasers of a music video that will feature the 'Don' rapping to lyrics that read "Kar le Kar le Tu Aek Sawal." As a prelude to the launch of the show, the three minute music video will premiere at 9 pm on 22 January.

Speaking to Star India advertising, sales and distribution president Paritosh Joshi hopes that the new hip hop track will take on a life of it's own and go on to become a regular addition to music channel, radio and night club play lists. "Morover, the track makes no mention of KBC."

With no obvious mention of KBC, the visuals however definitely amplify the big question mark "?", apart from the title of the track and opening line bearing the theme "Kar le Kar le Tu Aek Sawal."

What's interesting is that King Khan himself seemed to have devised this plan to promote the show. This may help facilitate a stir among the core 'youth based' audience, mainly women, that the show is attempting to reach out to this time.

However, the promo looks like a take off from the actor's latest avatar in Don, not excluding 'the black shades, bling and sexy women.' This is in stark contrast to the more sober persona that the actor displays on the other promos for KBC.

The music video has been conceptualized, choreographed, directed and sung by Ganesh Hegde. The music has been done by Vishal and Shekhar and the lyrics by Shabbir, RD Telang, Kumar and Asif Baig.


Latest Reads
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery
A+E Networks | TV18 launches FYI TV18 HD

AETN18, the joint venture between A+E Networks and Network18 has planned to launch the high definition (HD) version of the contemporary lifestyle entertainment channel—FYITV18 on 18 October 2018.

Television TV Channels Specialised and Niche
Tata Communication, European Tour show how VR can transform golf

The European Tour and Tata Communications have completed the world’s first test of live 360° video in 8K Ultra High Definition – the highest resolution in digital television on 16 October 2018.

Television TV Channels Sports
Kids most benefited genre in Chrome DM week 41

MUMBAI: With a growth of 0.72 per cent as compared to last week (40), the kids genre marked the highest opportunity to see (OTS) among all categories in week 41 of Chrome Data Analytics & Media. In the kids genre, Nickelodeon gained the highest OTS with 91 per cent in All India 1 Lakh+ market....

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories