Star to unveil music video with 'KBC' host sporting the 'Don look'

MUMBAI: All energies are being diverted towards introducing the third season of KBC with a 'mighty bang' and Star has shown no less vigour in promoting their prime property. The channel has unveiled teasers of a music video that will feature the 'Don' rapping to lyrics that read "Kar le Kar le Tu Aek Sawal." As a prelude to the launch of the show, the three minute music video will premiere at 9 pm on 22 January.

Speaking to Star India advertising, sales and distribution president Paritosh Joshi hopes that the new hip hop track will take on a life of it's own and go on to become a regular addition to music channel, radio and night club play lists. "Morover, the track makes no mention of KBC."

With no obvious mention of KBC, the visuals however definitely amplify the big question mark "?", apart from the title of the track and opening line bearing the theme "Kar le Kar le Tu Aek Sawal."

What's interesting is that King Khan himself seemed to have devised this plan to promote the show. This may help facilitate a stir among the core 'youth based' audience, mainly women, that the show is attempting to reach out to this time.

However, the promo looks like a take off from the actor's latest avatar in Don, not excluding 'the black shades, bling and sexy women.' This is in stark contrast to the more sober persona that the actor displays on the other promos for KBC.

The music video has been conceptualized, choreographed, directed and sung by Ganesh Hegde. The music has been done by Vishal and Shekhar and the lyrics by Shabbir, RD Telang, Kumar and Asif Baig.


Latest Reads
ITW Consulting bags in-stadia ad rights for Ind & Aus tours of SA 2018

ITW Consulting, India-based sports management company, has acquired in-stadia advertising rights for the Indian and Australian Tours of South Africa for 2017/2018. ITW Consulting rights will market and sell these in-stadia advertising rights to non-South African companies and entities.

Television TV Channels Sports
Nickelodeon kid's choice awards 2017

Nickelodeon Kid's Choice Awards (KCA) 2017, presented by Dabur Red Paste, powered by Jolly Rancher in association with Yellow Diamond and Funskool and Apis Honey took place on 15 December 2017.

Television TV Channels Kids
Focus Group to launch Kannada news channel

Focus Group is now focusing on south India with its upcoming news channel Focus TV Kannada News.

Television TV Channels News Broadcasting
Panchal helps Star Bharat top Hindi GECs across genres

Optimystix Entertainment’s Indian comedy sitcom Kya Haal Mr. Panchal on Star India’s FTA Hindi GEC Star Bharat has been amongst Broadcast Audience Research Council of India’s (BARC) weekly list of top-five Hindi GEC programmes in the HSM markets, more so during primetime. In week 49 of 2017:...

Television TV Channels Viewership
&Privé HD celebrates the birthday of the Steven Spielberg

&Privé HD, the English movie channel, presents Club Privé: Spielberg Edition – a curation of five of Spielberg’s best movies exploring different sides of human emotions. The special will air from 18 to 22 December at 11 pm only on &Privé HD.

Television TV Channels English Entertainment
Green Gold’s golden Mumbai launch

MUMBAI: Green Gold Animation is all set to hit the green running with its new offshoot Golden Robot. The Rajiv Chilaka-run animation outfit has been wowing everyone with its deals for animation series with both Netflix and Amazon Prime.  But the occasion this time was the celebration of the launch...

Television Production House Film Production
Gujarat elections boost news channel ratings as Republic continues to lead English News

BENGALURU: Rahul Gandhi’s shenanigans and Narendra Modi’s sudden and unexpected belligerence at rallies leading up to the Gujarat state assembly elections have resulted in bolstering sagging news viewership, especially for the English news genre. According to Broadcast Audience Research Council of...

Television TV Channels News Broadcasting
Sunny Leone in Discovery JEET’s show Man Vs Wild

Sunny Leone will be displaying her adventurous side as host of the mega-popular survival series Man Vs. Wild. The iconic series will telecast in Hindi on the soon-to-be-launched GEC Discovery JEET. The new GEC will premiere in the second week of February 2018 and the series will feature the...

Television TV Channels GECs
Times Now appoints Sujeet Mishra as marketing head

Times Network, part of India’s media conglomerate, The Times Group today announced the appointment of Sujeet Mishra as head of marketing, Times Now.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories