28 February 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 54
Adex Analysis








 


IT Sector advertising on TV in 2006
27 per cent rise in ad volumes of IT sector on TV in 2006 over the previous year - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Tata Sky in marketing drive with Hritik Roshan for World Cup
DTH service provider ties up with Bollywood heartthrob, looking to spread awarenes of its association.

TDSAT upholds Rs 5 tariff by Trai, imposes costs on ESPN Star and Set Discovery
TDSAT upholds Trai's Rs 5 channell tariff against which 3 b'casters had appealed; slaps Rs 50,000 appeal costs on each of them.

TNS Media Intelligence acquires Cymfony

Sky, TNS, NDS team up for audience measurement service

Promax invites student participation for promo contest

R Ravichandran is Intel sales director South Asia

Neo Sports targets Pan Asian expansion by mid 2007

PBS Kids to revamp animation on Go! block

Pyramid Saimira, Moser Baer in home video deal

TV gaining ground in Afghanistan: report

BBC Worldwide holding showcase for global buyers

Trai takes on new member

NBC's Sci Fi channel inks deal with Virgin Comics

TV Ratings
Top 10 Programmes (11/02/2007 to 17/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (11/02/2007 to 17/02/2007)
Star Plus
DD1
Zee TV
Sun TV
Star One
Sahara One
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• Pepsico plans to enhance Blue Billion campaign
    		• World Cup threat to Telugu film industry
    		• CavinKare's Chinni's pickles riding high on star power
    Source: Hindu Business Line
      
    		• Ganguly again the darling of corporate world
    Source: The Hindu
     
    		•  Kabirdass Motor launches electric scooter
    		•  Bottoms up!
    		•  Puma launches denim range
    Source: Business Standard
      
    		•  Countdown to Abby 2007: FCB Ulka lines up its ‘power’ packed work
    		•  GOD's work finds place in ‘Luerzer's Archive’
    		•  Neo Sports spreads its wings across Asia
    		•  Pepsi’s way to the World Cup
    Source: Agency Faqs
      
    		•  Neo Sports targets $ 26 mn from Asia
    		•  Govt to protect live cricket feed from channels
    		•  Klues Call
    		• Does size matter?
    		• The Ex
    		•  Red alert
    		• Luring Tactics
    		•  The cup runneth overtime
    		• Value for money
    		•  The best laid plans
    Source: Economic Times
     
    		• Pasricha, Roy fight over police logo
    Source: DNA
     
    International News
    		• AOL in talks to acquire mobile ad start-up
    Source: CNET News
     
    		• TV Nets Tweak Commercial Breaks
    		• Lowe Taps Vitale as Top Planner
    		• XM-Sirius Would Nab 3.5% of Market
    		• Study Sees Digital Divide
    Source: AD Week
     
    		• Price of Love Rising as Online Dating Sites Boost Ads
    		• Revving Up: Scion Starts Pre-Launch Campaign
    		• Yahoo! Taps Agencies for 'Green' Spots
    Source: Brand Week
     
    		• TNSMI: TV Nets Tweak Ad Breaks to Aid Viewer Retention
    		• SQAD to Launch Internet Ad Service
    Source: Media Week (US)
     
    		• Swiss newspaper says it fell for fake Gucci advertisement
    Source: www.cbc.ca
    		• Univision names Joe Uva as new CEO
    		• InVentiv to buy healthcare advertising firm for $20 mln
    Source: Reuters
     
    		• CBS Posts Fourth-Quarter Profit on Outdoor Advertising Gains
    Source:Bloomberg
     
    		• Digital Shops Exploiting General Agency Skill Gaps
    		• eMarketer: Online Ad Spending Growth To Slow
    		• Google Will Fling Open Kimono On AdSense Network
    Source: Media Post
     
    		• Contexual Advertising in Russia at $110m
    Source: Multilingual Search
     
    		• Perfectmatch.com(R) Launches TV Advertising Campaign
    Source: Earthtimes.org
     
    		• FT sees online ad sales jump 30%
    Source: New Media Age
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