Television

TV gaining ground in Afghanistan despite obstacles: report

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/05/11/InterMedia.jpg?itok=IGLNiKcF

MUMBAI: Despite continued difficulties with security and reconstruction, television is gaining ground in Afghanistan as the most important news and entertainment source in urban areas, particularly the capital, Kabul.

Recent surveys have been conducted by US media and public opinion research organisation InterMedia.

Jacob English who is an InterMedia Project Manager for the Middle East and North Africa says, "Television use and importance is rising most quickly in Kabul, where socioeconomic conditions are better than in the rest of the country, and among young people 15-24.

"From 2005 to 2006, television access in the city rose from 59 to 78 per cent. Even urban residents who can't afford to buy a television set have greater access to places where TV is available-others' homes, cafes and work places. However, due to problems with infrastructure, mainly a lack of consistent electricity and little disposable income, television's appeal is more socially desirable than affordable for many Afghans."

In a country where 84 per cent of the population is rural, the urban-rural split is pronounced: nationwide only 37 per cent of Afghans claim to watch TV weekly, compared to 89 per cent in Kabul.

Kabul's viewers can choose from six privately run channels. InterMedia found that Tolo TV, funded by an Australian based Afghan businessman, is most popular, with programs including a nightly newscast, roundtable discussions, Islamic programming, and shows on cinema, cooking, music and sports. Afghan State TV is the second most important information source.

The station's principal focus is news, the tone of which is usually consistent with the government line. Other challenges remain. More than 25 years of war has devastated the country's infrastructure, leaving radio as the most reliable means of news and entertainment (Afghanistan remains a radio culture - 92 per cent of Afghans own a radio, 73 per cent listen weekly).

In a country where 56 per cent of the people are under 34, young Afghans embrace television and other new technologies more readily than older generations. TV access among those 15-24 has remained steady at more than 30 per cent since 2004, but averages less than 15 per cent for those over 45.

International and local media producers realise this and are creating programmes to target young Afghans. Young Afghans, English says, are becoming more curious about new technologies and are most likely to drive media consumption patterns in the long run.

"Once this new generation sees and hears the images and voices of television, their demand for this media will likely rise. It's unlikely that they will return to the radio of their parents," English concludes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/CNBC.jpg?itok=Gkb_kCVL
CNBC Bajar honours reality maestros from Gujarat at 'CNBC Bajar Real Estate Awards 2018'

Ahmedabad, 19th April 2018: India’s leading Hindi news channel - CNBC Bajar hosted Real Estate Awards - Gujarat’s most credible and authoritative awards in the Real Estate industry. The 2018 edition of the awards felicitated builders, architects and contractors across Gujarat, who have carved a...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/proma.jpg?itok=zAvzK541
PromaxBDA & India Radio Forum Onboard Moe's Art As 'Communication Partner'

Mumbai & Delhi, 18th April March: PromaxBDA India and India Radio Forum Awards 2018 - the two prestigious platforms that honour excellence in marketing and design, on television and in the radio industry respectively, have partnered with Moe’s Art - a multi-faceted communications firm with...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/vishnu.jpg?itok=zU5miVnb
Vishnu Athreya elevated to SVP programming at Cartoon Network

MUMBAI: There’s good news for Vishnu Athreya’s fans amidst Indian animation studios. The man who gave a fillip to domestic animation production, when he ran Indian programming at Cartoon Network (CN), has got a promotion in Atlanta. Athreya has been promoted to senior vice president programming at...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/repub.jpg?itok=0ZS0rq6-
Republic TV continues to lead as English news genre ratings drop

BENGALURU: Arnab Goswami-headed Indian English news channel Republic TV has continued an uninterrupted lead of the genre since its launch in May 2017. Republic TV led the genre with 0.553 million weekly impressions in week 15 of 2018 (Saturday, 7 April 2018 to Friday, 13 April 2018) according to...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/Zee2.jpg?itok=AZnLOqMt
Zee Anmol leads Hindi GEC (U+R) in BARC week 15

MUMBAI: Zee Anmol emerged as the leader, dethroning Star Bharat in the Hindi GEC (U+R) region according to Broadcast Audience Research Council (BARC) all India data for week 15 of 2018. Star Plus and Colors swapped their second and third positions this week as compared to the previous week in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/sonu.jpg?itok=VfwwsPTY
Music Icon Sonu Nigam appoints ITW Playworx as his agency

Mumbai: Music Icon and Superstar Sonu Nigam has given the mandate of handling all his assignments to ITW Playworx. Specialists in the Entertainment, Media & Communication verticals, ITW Playworx, which is a part of ITW Consulting Pvt. Ltd. will adopt a complete 360-degree approach with respect...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/zee.jpg?itok=lohNNuWO
Mr. Punit Goenka honoured with 'Outstanding Contribution to Media' Award at AIMA Managing India Awards 2018

19 April 2018, New Delhi: One of the most coveted leadership honours in the country, AIMA Managing India Awards, today awarded Mr. Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. (ZEEL) with the ‘Outstanding Contribution to Media’ Award.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/19/Leena_lele_Dutta_1.jpg?itok=wUn0nIfM
Sony Yay banks on originals with a slew of fresh content

MUMBAI: Home-grown content in India is growing by leaps and bounds. Recently, Discovery Kids launched Little Singham as its new character to spearhead its library of originals and now Sony Yay has also rolled up its sleeves to be in the thick of competition. The channel has a new show, KickO and...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/18/Sandip_Tarkas.jpg?itok=_Sz_hKIo
Songdew TV launches to promote independent music

Songdew.com, which has been promoting independent musicians, has launched its TV channel today. The online music publishing platform has struck a deal with Videocon d2h exclusively. The channel will show the best of independent music and live acts from across the country.

Television TV Channels Music and Youth

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories