IT Sector
advertising on TV in the year 2006
(27 February, 2007)
Key
Findings:
27
per cent rise in ad volumes of IT sector on TV in 2006 over
the previous year.
Corporate
ads garnered the maximum 29 per cent share of ad volumes of
IT sector on TV in 2006.
Q4 saw the maximum ads of IT sector in year 2006.
Most
of the ads of IT sector on Infotainment and English News channels.
Hewlett
Packard India topped advertising on TV.
Laptops/Notebooks
had the maximum 33 per cent of new brands launched in IT sector
on TV in the year 2006.
Desktops
and Laptops/Notebooks, the two categories endorsed by Celebrities
on TV.
IT
sector saw endorsement by Shahrukh Khan and Saif Ali Khan in
the year 2006.
TThis
week, AdEx India looks at the advertising trends in the IT Sector
in the year 2006.
Growth
in advertising of IT Sector on TV in 2006 compared to previous year.
IT sector saw a 27 per cent rise in ad volumes on TV in the
year 2006 compared to 2005.
Share
of sub-categories in IT Sector on TV in the year 2006.
Corporate advertising as well as Laptops/Notebooks and Desktops
combined contributed 74 per cent share of ad volumes on TV in
2006.
Corporate
advertising of IT sector had the maximum 29 per cent share on
TV in the year 2006.
Laptops/Notebooks and Desktops followed with 24 per cent and
21 per cent share respectively.
Top
five sub-categories in IT Sector with the maximum growth in ad volumes
on TV in the year 2006 compared to previous year.
Networking
had the maximum 162 per cent growth in ad volumes on TV in year
2006 compared to 2005.
Peripherals
also had a high 112 per cent growth in ad volumes.
Other
three Top sub-categories with maximum growth in 2006 were Desktops,
Laptops/Notebooks and Software.
Quarterly
advertising trend of IT Sector on TV in the year 2006.
Post
Q1, drop in ads has been observed in IT sector on TV
in year 2006.
A
peak in ads of IT sector was seen in the last quarter.
Contribution
of National and Regional channels in IT Sector advertising
on TV in the year 2006.
Huge
92 per cent share of ad volumes by IT sector advertisers
on National channels in the year 2006.
Regional channels had a 8 per cent share.
Channel
Genre used by IT Sector on TV in the year 2006.
Infotainment
channels had the maximum 20 per cent share of ad volumes
in IT sector advertising in the year 2006.
English
News channels had a share of 18 per cent followed by
13 per cent share by Hindi News channels in IT sector
advertising.
Top
five Advertisers of IT Sector on TV in the year 2006.
Hewlett
Packard India was the Top advertiser with 24 per cent
share in IT sector on TV in the year 2006.
Close competition between Microsoft Corporation and
Lenovo for the second position with 15 per cent each
followed by IBM with 14 per cent share.
Sub-categories
with the maximum new brands launched on TV in 2006.
Laptops/Notebooks
saw the maximum number of new brands launched in IT
sector on TV in the year 2006.
Share
of Corporate image had a share of 21 per cent in new
brands followed by Desktops with 19 per cent share
Top
ten New brands launched in IT sector on TV in the year 2006.
Corporate
advertising by HCL was the Top new entrant on TV in
IT sector in the year 2006.
The
new entrants contained 4 brands of laptops/Notebooks
and three brands of Desktops.
Sub-categories
of IT sector endorsed by Celebrities on TV in the year 2006.
Only
two sub-categories, Laptops/Notebooks and Desktops were
endorsed by Celebrities on TV in the year 2006.
Desktops
had a share of 56 per cent followed by 44 per cent share
by Laptops/ Notebooks.
Celebrities
endorsing IT sector brands on TV in the year 2006.
Shahrukh
Khan and Saif Ali Khan, the two film actors endorsing
brands of IT sector on TV in the year 2006.
Shahrukh
Khan endorsing four brands of Hewlett Packard India
with a share of 52 per cent followed by Saif Ali Khan
endorsing three brands of Lenovo with 48 per cent share.
Watch
out for forthcoming interesting analyses in future.
(Analysis
from AdEx India - A Division of TAM Media Research)
27
per cent rise in ad volumes of IT sector on TV in 2006 over
the previous year.
