Tata Sky in marketing drive with Hrithik Roshan for World Cup

MUMBAI: Oye Pappe, Watch the final with me!

That is the message that actor Hrithik Roshan is conveying to cricket fans ahead of next month's cricket World Cup. DTH service provider Tata Sky has tied up with the Bollywood heartthrob and is looking to spread the awarenes of its association.

The DTH platform is running a contest that gives 50 people and their families a chance to watch the World Cup final with Hrithik on 28 April in Mumbai. This is open to those who have bought Tata Sky before 15 April 2007.

In terms of the deal, Tata Sky MD Vikram Kaushik says that the firm is only using the star for the World Cup. Tata Sky would likely have shelled out around Rs 17 million to get him on board, industry sources indicate.

Tata Sky is using radio, print, TV to create awareness among fans about this association. In the creatives Hrithik communicates directly to the fan.

For instance, in the print ad, Hrithik talks about the advantages of Tata Sky's Active Sports service. "Experience stadium like magic in the living room just like I do. Trust me. There is no better way of watching cricket."

One just has to answer the question of what Hrithik's first film was as a lead actor. The choices are Krrish, Kaho Na Pyaar Hai and Yaadein. One can then send an SMS to 7827 along with the subscription id.

In the ad Hrithik also talks about enjoying features like a choice of commentary languages, multiple camera angles, highlights and statistics.

Tata Sky is also offering three months free subscription upto four television sets in a home.

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