21 February 2007 Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 49
Adex Analysis








 


Telecom Sector advertising on TV in 2006
28 per cent rise in ad volumes of Telecom sector on TV in 2006 over the previous year - AdEx India Analysis.

 
 

Media, Advertising & Marketing Watch
Publicis Group Media launches IMX; Shyam Shanker is president
Publicis launches consolidated media negotiation unit IMX; Shyam Shanker roped in as president.

Trai faces QoS issue to ensure improved Cas rollout
Cable households unhappy with repeated signal failure; Trai mulls how to enforce quality of service provisions.

VGC to launch 2 retail specialist companies

IMRB International partners with Yankee Group

Nike unveils Team India kit

Sush and Barbie spread cheer at Fun Republic
Amrita TV Super Star Junior grand finale

Barkha Dutt is C'wealth 'journalist of the year'

Zee Kannada signature campaign to support Men in Blue

TV Ratings
Top 10 Programmes (04/02/2007 to 10/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (04/02/2007 to 10/02/2007)
Star Plus
DD1
Zee TV
Star One
Sun TV
Maa Telugu
Sahara One

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Today's Newsbreakers.......India
    		• Nimbus defends advertisements
    		• HLL to become Hindustan Unilever
    		• Alps Ind plans Rs 18-cr marketing plan
    		• Eureka Forbes unveils steam cleaner
    		• Dabur Foods to expand Real brand beyond juices
    		• Jet Air, Hutch tie up for M-ticketing
    Source: Hindu Business Line
       
    		• Pepsi revs up sales pitch for World Cup
    		• Seagram to position as Indian brand
    		• Consumer companies give kirana stores a facelift
    		• Brand bug may bite kirana shops soon
    		• Dabur eyes Rs 500 crore sales turnover from Real juice
    		• Growing, growing...
    Source: Business Standard
       
    		• Potential side Roadside hoardings
    Source: Hindustan Times
       
    		• Sexualised images harm young girls, warn experts
    Source: Mangalorean.com
       
    		• HLL to become Hindustan Unilever Ltd
    		• Publicis integrates India arms to spur media-buying
    		• Nike to launch ‘Fan Merchandise’ in India
    Source: Financial Express
    		• Jet sets adspend pace, Mallya right behind
    		• Italian watch brand eyes India
    		• Armani up for grabs: Report
    		• Best & bekaar
    		• Chief Endorsement Officer
    		• Bawdy copy
    		• The best laid plans
    		• Brand launches
    		• Value for money
    		• Euro star rising
    		• The blue-chip billion
    		• HLL banking on Unilever name for global play
    Source: Economic Times
      
    		•  Publicis rolls out India Media Exchange
    		• Endorsements are the cream on the cake: Zayed
    Source: DNA
       
    		• Lucknow: Transport buses to advertise Smile Train Programme
    Source: Indian Express
       
    		• The ads only aimed at some fun: Nimbus
    Source: Times of India
     
    International News
    		• Real estate and retail sectors drive UAE advertising market
    Source: Gulf News
     
    		• MediaCom to retain £6m Met business
    		• Times Media makes Crow head of sales
    		• GCap Media sales teams are merged
    Source: Media Week (UK)
     
    		• Joost to Deliver Viacom Content
    Source: AD Week
     
    		• Weather Channel Claims Highest Ad Recall
    Source: TV Week
     
    		• FiOS TV Names an Ad Agency
    Source: Broadcast Newsroom
     
    		• HCN Names Donald Borucki Director/Advertising
    Source: Editor & Publisher
    		• DraftFCB aims to be among top five ad agencies in Malaysia
    Source: Malaysia Star
     
    		• Google launching ad program for Hebrew Web content sites
    Source: Ha'aretz
     
    		• Advertisers Set March Launch For eBay 'Marketplace,' Beta Reveals Details For Automated TV Buys
    		• PointRoll Warns Clients: Yahoo Pulling Rich Media Ads
    Source: Media Post
     
    		• Dodgy program advertised on MSN Messenger
    Source: www.infoworld.com
     
    		• Romney seeks to introduce himself with first ad
    Source: CNN
     
    		• Virgin Mobile wins Best Mobile Advertising Award
    Source: Esato, Norway
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