Indiantelevision.com Team

(20 February 2007 7:00 pm)

MUMBAI: With the World Cup inching closer, it is time to outfit Team India. Nike, the official apparel sponsor for Team India, unveiled the new national team uniform on the eve of the ICC World Cup 2007. The kit was unveiled at a press conference attended by the Indian team players, senior officials of the BCCI and Nike.

The kit is the result of Nike's year long research and development to provide innovative performance products for cricket athletes. Advanced Nike patented technologies have been incorporated into the cricket apparel to ensure zero distraction, superior comfort levels and enhanced performance. The game day jersey is constructed from dri-FIT fabric, a Nike patented technology, which reduces cling and enables the skin to breathe better.

The kit also largely draws on the Indian heritage and cricket culture as its design inspiration. The colors of the graphics on the team jersey take inspiration from the tricolor of the Indian national flag and represent speed and motion. The lettering and the seam lines of the garment is inspired by Indian architecture and brings together Indian heritage with contemporary styling.

The launch of the national team kit follows the cricket footwear- the Air Zoom Yorker for fast bowlers and the Air Zoom Opener for batsmen that was launched by Nike in August 2006. Other products in the Nike cricket range include performance apparel and accessories, Indian cricket replica jerseys, training gear, kit bags and backpacks.