MAM

VGC inks international deals to launch two retail specialist companies

MUMBAI: Vyas Giannetti Creative is in expansion mode and within its ambit, the agency, in partnership with international retail firms, will launch two companies that will specialise in this domain. The first will be unveiled towards the end of March and the other within the first week of April.



Vyas Giannetti Creative COO Atul Hegde tells Indiantelevision.com that the alliances that have been struck with these International firms helps to bring to the table retail expertise customized to suite the Indian context.

"These will act as specialist companies both offering distinct functions within retail but keeping in mind the company's main focus on creativity. They will have a leadership and team of their own." However, he declined to comment on the details of these agreements.

In response to a growing client-cum-consumer demand, "These units will provide services that add on to traditional retail and will not be restricted to retail players alone but several brands that converge and leverage the sheer footfalls that the retail space offers."



What's more, VGC is looking to launch two more specialist firms, a corporate brand identity firm within the next six months and the other before the end of the fiscal that closes in April 2008, taking the count to six companies under the VGC umbrella (including Vyas Giannetti Creative and VGC Sports).

"We want to be niche, but niche is not small anymore, it means specialization and delivering distinct offerings. In doing so we do not want to cannibalize or hive off clients from our existing businesses," he adds.



Firming up plans for each of these start-up organizations with global players, the company is looking to rope in more International clientele.

VGC belongs to IN Network - a communications network of independent global agencies. This provides an opportunity for cross country exchange and has helped them establish partnerships by which VGC currently services clients in Vietnam, Malaysia, Singapore, UAE (Middle East) and London.

As for setting up individual offices abroad, he mentions, "We need not have a physical presence in a region to service clients there. I am very confident of servicing clients in Asia and UAE, right out of Mumbai and Delhi. But if a certain chunk of business emanates from a given geography and necessitates a separate office, then we will do so."

Bullish about the future of VGC's expansion he asserts, "We have clocked 150 per cent growth this year and expect that the contribution from the four specialist firms will be at a significant 40 per cent, while the sports unit will add 25 per cent and the existing advertising business 35 per cent to the overall revenue. With an annual turnover of Rs 1.75 - 1.8 billion over this year, the company is targeting a total of Rs 6 billion over the next three years."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/RS-Kalsi.jpg?itok=TlmMLA85
Maruti Suzuki, Ola tie up to train drivers

MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the 'Maruti Ola Training Program,' the company aims at benefiting 40,000 Ola partner-drivers in safe driving, over a period of three years.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/sansui-star.jpg?itok=k272kPMd
Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards

MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/GioneeS6_0.jpg?itok=g8U0rRa6
Mobile+Services replace FMCG as top advertisers in BARC week 48

BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/naresh.jpg?itok=sgeWsbwM
Span Communications wins IBA Cyber Security mandate

MUMBAI: Span Communications has won the media and creative mandate of Indian Bank’ Association’s campaign on Cyber Security Awareness in a multi-agency pitch. The media campaign ran during the International Cyber Security week, starting 30 November, 2016.

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Happydent.jpg?itok=A8c497IH
Happydent: Smile Please, kids

MUMBAI: Leveraging the fact that 'smiles are contagious', Happydent has teamed up with Smile Foundation, an NGO that works with underprivileged children, for a new campaign called 'Happydent Smile Please.'

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rohan-Bhansali--Co-founder-%26-Director%2CGozoop.jpg?itok=bYyZYHEN
Gozoop wins media duties of Regal Shoes

MUMBAI: Gozoop has bagged the media duties including digital and creative for Regal Shoes. The agency will be managing the rebranding of the shoe brand across all media platforms.

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Shan-Jain.jpg?itok=1EcE8RyE
GroupM's Shan Jain joins Publicis Media India

MUMBAI: Former GroupM executive Shan Jain has joined Publicis MediaIndia as the head of business transformation practice. Jain’s last stint was with GroupM, as Principal Partner, Client Leadership at Mindshare.

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Rubeena-Singh-800x800.jpg?itok=qwNRBb6C
Bhargava new DAN Performance Group CEO; Rubeena to lead iProspect

MUMBAI: iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its CEO effective this December, as its former CEO Vivek Bhargava is being elevated to a larger role of CEO of DAN Performance Group. Bhargava will head all the Digital Performance Agencies of...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/08/Gurbaksh-Singh-800x800.jpg?itok=oP8kY0DA
'Sweat It To Get It', recommends Gatorade

MUMBAI: The iconic sports drink brand has come up with a vending machine that dispenses Gatorade only if you work up a sweat…In line with its international brand positioning, Gatorade India has kicked off its new campaign with ‘Sweat It To Get It’.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories