VGC inks international deals to launch two retail specialist companies

MUMBAI: Vyas Giannetti Creative is in expansion mode and within its ambit, the agency, in partnership with international retail firms, will launch two companies that will specialise in this domain. The first will be unveiled towards the end of March and the other within the first week of April.

Vyas Giannetti Creative COO Atul Hegde tells that the alliances that have been struck with these International firms helps to bring to the table retail expertise customized to suite the Indian context.

"These will act as specialist companies both offering distinct functions within retail but keeping in mind the company's main focus on creativity. They will have a leadership and team of their own." However, he declined to comment on the details of these agreements.

In response to a growing client-cum-consumer demand, "These units will provide services that add on to traditional retail and will not be restricted to retail players alone but several brands that converge and leverage the sheer footfalls that the retail space offers."

What's more, VGC is looking to launch two more specialist firms, a corporate brand identity firm within the next six months and the other before the end of the fiscal that closes in April 2008, taking the count to six companies under the VGC umbrella (including Vyas Giannetti Creative and VGC Sports).

"We want to be niche, but niche is not small anymore, it means specialization and delivering distinct offerings. In doing so we do not want to cannibalize or hive off clients from our existing businesses," he adds.

Firming up plans for each of these start-up organizations with global players, the company is looking to rope in more International clientele.

VGC belongs to IN Network - a communications network of independent global agencies. This provides an opportunity for cross country exchange and has helped them establish partnerships by which VGC currently services clients in Vietnam, Malaysia, Singapore, UAE (Middle East) and London.

As for setting up individual offices abroad, he mentions, "We need not have a physical presence in a region to service clients there. I am very confident of servicing clients in Asia and UAE, right out of Mumbai and Delhi. But if a certain chunk of business emanates from a given geography and necessitates a separate office, then we will do so."

Bullish about the future of VGC's expansion he asserts, "We have clocked 150 per cent growth this year and expect that the contribution from the four specialist firms will be at a significant 40 per cent, while the sports unit will add 25 per cent and the existing advertising business 35 per cent to the overall revenue. With an annual turnover of Rs 1.75 - 1.8 billion over this year, the company is targeting a total of Rs 6 billion over the next three years."

Latest Reads
Tata Motors signs three-year IPL deal with BCCI

MUMBAI: The Board of Control for Cricket in India (BCCI) yesterday announced its three-year association with Tata Motors as the official partner for the Vivo Indian Premier League (IPL). While brands now have started looking beyond cricket to spend advertising money, cricket continues to remain...

MAM Marketing MAM
Mahindra First Choice Services gets you to service your own car

MUMBAI: Mahindra First Choice Services (MFC Services), a chain of multi-brand car service workshops, and part of the $19 billion Mahindra Group, has launched a unique initiative, A Date with your Car. This one-of-a-kind experience will give car owners an opportunity to service their cars...

MAM Marketing Brands
Xiaomi partners TVF to promote latest TV range

MUMBAI: Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches and Mi LED TV 4A 32 inches from the brand Xiaomi. Under that, TVF's library of videos and web-series will be available across all Mi TVs, bringing TVF's...

MAM Marketing Brands
Sports sponsorship in 2017 up by 14%: SportzPower-GroupM report

SportzPower, in association with GroupM's sports arm ESP Properties, has released its 2018 report on sports sponsorship in India.

MAM Marketing MAM
Mindshare elevates Prasanth Kumar, Amrita Randhawa to global roles

MUMBAI: Mindshare, the global media agency network, has announced two major leadership changes for its growth markets region.

MAM Marketing MAM
Kohli brand driving on the up

MUMBAI: From a rambunctious maverick to becoming India’s most celebrated player, Virat Kohli is the man that brands pay crores to get on board.  

MAM Marketing MAM
Big B sings acapella style for Navratna

MUMBAI: Navratna Oil, the ayurvedic therapeutic cool oil brand from the house of Emami has launched Amitabh Bachchan in a never seen avatar of an ‘acapella' singer. In a brand new music video, Big B can be seen crooning to the iconic song ‘Sar jo tera chakraye’ from the film Pyaasa in an acapella...

MAM Media and Advertising Ad Campaigns
Linc Pen encourages students taking exams

MUMBAI: Linc Pen and Plastics, one of India’s most trusted writing instruments for the last four decades with a strong presence over 50 countries, has lauded the resolution and hard work of students who are taking their board exams this year with a brand new advertising campaign, Best of Luck.

MAM Media and Advertising Ad Campaigns
JSW Steel leads fight against counterfeit steel

MUMBAI: JSW Steel, India’s leading steel producer has a new TV campaign which is a part of the company’s ongoing effort to create mass public awareness about the menace of counterfeit in the colour-coated steel products category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories