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Bangalore: Team India will appreciate all the support it
can get. If the initiative is as novel as Zee Kannada's signature
campaign it will also bring in more cheer.
The channel is launching a unique handkerchief signature
campaign to support Indian players in the forthcoming Cricket
World Cup.
The campaign will be launched on Thursday 22 February with
the first handkerchief being signed by Essel Group Chairman
Subhash Chandra.
The Zee Kannada team will travel across the state and put
up collection boxes at select locations like schools, colleges,
orphanages and institutes for the disabled, malls and coffee
shops. People have to sign wishes on their hankies and drop
it off in the collection boxes.
Fans can also SMS or email their messages to the channel.
All the handkerchiefs received will be tied together to form
the biggest ever chain of signed handkerchiefs which will
be handed over to the Indian Cricket team before the start
of the tournament.
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