Indiantelevision.com's The Ad Linx Reporter dated 20 February 2007 - Global and Indian advertising news, information and data at your fingertips

20 February 2007

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Volume 17 - Issue No: 48

Executive Dossier

Media, Advertising & Marketing Watch
Max's message for the cricket lover ahead of the World Cup: Come, Play
With less than a month for Cricket World Cup in the West Indies, Max putting final touches to marketing campaign.

Ficci moots 10-yr tax holiday for animation, gaming industries
Budget 07-08: Ficci lobbying for 10-year tax holiday for the animation, gaming and VFX industries.

TDSAT adjourns hearing as Nimbus approaches SC
TDSAT adjourns hearing in Nimbus challenge to Trai direction to reduce subscriber price of Neo channels.

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Today's Newsbreakers.......India

	King Khan, Big B push brand carts together
	Source: DNA

	Nike targets $1 billion sales over next 5 years
	Branded gaming on mobile phones
	Ghost busters
	Dabur to launch medicated soaps
	Source: Business Standard

	Fedders Lloyd has aggressive plans; hires Dentsu Marcom
	AAAI's GoaFest launches viral campaign; aims to get global
	Starcom to handle media duties for ColorPlus
	Building up cricket fervor to the Max
	Javed Akhter quits Group M to join Zenith Optimedia as media director
	DAC to hold quiz show on advertising, marketing and media
	Guest Article: Mythili Chandrasekhar: Gentlemen, the brief is showing!
	Source: Agency Faqs



	ICC's asking price more than doubles for global sponsorship
	Starcom bags Jet Airways Media AOR
	Source: Economic Times

	Ybrant buys AdDynamix for $10 m
	Personalised messages soon on billboards in US freeways
	Coca Cola launches Minute Maid `pulpy orange'
	Can MTR taste success with its new recipe?
	Source: Hindu Business Line

	Tata’s Infiniti, Reliance Retail to fire up durables market
	Ybrant buys AdDynamix for $10 m
	Coca-Cola forays into natural juice segment
	Source: Financial Express

International News

	Gaming Site Ad Avails Wait for Release of New Game Titles
	Study: Ad 'Avoider' Demo Tracked, Profiled
	Source: Media Week (US)

	Zenith plans to beef up digital planning
	Four in running for HMV media account
	Travel site to sponsor A Place In The Sun
	MEN bans pop-up ads on relaunched site
	Ofcom stands firm on junk-food ad ban
	Grazia renews London Fashion Weekend sponsorship
	Cadbury launches outdoor campaign for chewing gum
	Source: Media Week (UK)

	Going Over a Ledge: The Quest to be Edgy
	Columbia, Grouper Team for 'Spider-Man'
	Source: AD Week

	JCDecaux wins five-year contract to manage BT phone box advertising
	Source: ABC Money

	WPP buys part of ad business Interflow
	Source: Forbes

	APN News & Media Full-Year Profit Rises 7 Percent on Advertising Revenue
	Source: Bloomberg

	Former Agency Media Honchos Hope To Help Others To Become Some
	Interpublic: 5 Trends For Year, Digital Dominates
	Daytona 500 Puts Ad Revs In High Gear
	Source: Media Post

	Spike Lee’s Academy Awards Television Ads
	Source: www.slashfilm.com

	France Télévisions pushes for more ads
	Source: Média Infó

	Prisa optimistic on 2007 advertising growth, ad revenue
	Source: Forbes

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