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Bharti announces roadmap for retail venture

MUMBAI: Bharti Retail (Pvt.) Limited, a wholly owned subsidiary of Bharti Enterprises announced the strategic roadmap for its retail operations.

The Company has planned an investment of $ US 2 to 2.5 billion by 2015. Bharti Retail has pan-India operational plans and is looking at approximately 10 million square feet of retail experience across cities.



The company also plans to employ 60,000 including ex-servicemen, women and youth.

Bharti Retail plans to launch its retail outlets in two formats- hypermarkets and supermarkets. It is also looking at partnering with existing local store owners across India through a franchise model for the small store format.

Bharti Retail will store all food and grocery categories, fresh fruits and vegetables, meat and poultry, dairy products, staples, FMCG and processed foods, electronics and appliances, clothing and footwear, furniture and furnishing, and other household articles.

Bharti Enterprises joint managing director Rajan Bharti Mittal said, "After revolutionizing the Indian telecom sector, retail will be the next big focus area for Bharti. Organised retail, which currently accounts for only 3% of the total market, has tremendous growth potential in the fast expanding Indian economy. The sector will also offer enormous direct and indirect employment opportunities while attracting huge investments."



Bharti's retail chain also promises to provide ready outlets to the relatively 'unknown' brands of small manufacturers, which are sold as private labels. A significant percentage of the overall volumes are expected to be sourced from the small-scale sector.

The company is currently looking at approximately 10 million square feet of retail experience.

Bharti Enterprises has interests in telecom, agri business, insurance and retail. Its recent foray into retail business is under a company called Bharti Retail Pvt. Ltd formed in an MoU with Wal-Mart for the cash & carry business.

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