Television

Bhaskar Group launches MY FM in Chandigarh

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MUMBAI: Bhaskar Group announced the launch of its second FM station in Chandigarh. The group's first station was launched in Jaipur in May 2006.

The music of MY FM - Chandigarh ranges from popular Hindi film music to Indipop. Keeping the local listenership in mind, Punjabi pop, fusion, remixes, retro music and evergreen ghazals will also be part of its music mix. The tag line of the FM station is MY FM 94.3 Dil Sey.

The station promises on the hour, every hour contests for its listeners while the weekend programming will have shows like Boss ka Boss featuring the better half of a corporate honcho, Sunday Ki Awaaz which allows one lucky winners to be an RJ for a special Sunday show, My Mehfil for the lovers of ghazals and Dhol Wajda playing the best of Punjabi pop.

My FM national programming head Viplove Gupte says, "MY FM is going to be one of the most exciting brands to watch out for in the radio business. My FM is uniquely placed in the FM arena with presence of Print linkages with the dominant Newspaper in terms of Dainik Bhaskar and Divya Bhaskar.

The FM will leverage this to provide interactive radio programming and a 360-degree experience for the listener. We expect My FM to soon cultivate a large unique set of loyal listener community."

Says MY FM station head Richa Sharma "Chandigarh is a unique city and to have its own private radio station will push the city among the top league of like Mumbai, Delhi, Chennai and others. My FM is value for money to its advertisers by offering customized solutions and focused audience. Even today the reach of radio is more than that of television."

MY FM will be launching soon in Bhopal, Indore, Gwalior, Nagpur, Raipur, Jabalpur, Bilaspur, Jodhpur, Udaipur, Ajmer, Kota, Ahmedabad, Surat, Amritsar & Jalandhar.

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