Starcom wins Jet Airways global media accoun

MUMBAI: Jet Airways has announced the appointment of Starcom as its Global media agency, with immediate effect. The airline company has also simultaneously appointed Starcom IP, as its global digital [Online and wireless] AOR.

The agency is currently scouting International terrain for an individual to head this account. Starcom Worldwide India-West & South managing director Manish Porwal said that they are be looking for at least two people at the senior and junior level having global experience and strengths in networking, from within and outside the system.

The account will be handled out of Mumbai and this new Global account director will be responsible for orchestration between Starcom's international offices in Asia, Europe, Middle East, Africa and North America, in framing the communication strategy for Jet Airways for the Indian as well as international markets. The core team that will service this account has already been put in place.

Jet Airways vice president-marketing Gaurang Shetty said, "As we expand our operations internationally, we were looking for a media partner who can guide us through complex and evolving media situations around the world and offer us a true through-the-line solution. In Starcom, we found our partner. We are looking forward to working with them in achieving our goals."

Porwal added, "We really liked the way Jet Airways conducted the pitch - with professionalism and transparency. They did not ask us to make a speculative pitch, which invariably forces agencies to over-promise. Instead, we showcased our work that has built other client's businesses and that is how they chose us.

We believe there is enormous opportunity for Jet Airways to move to the next level of leadership in India and expand their brand equity internationally. We are happy to be their partner."

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