19 February 2007Newsletter SubscriptionEmail this Page Volume 17 - Issue No: 47
Special Report








 


It's a 'Mag' world!
Niche magazine genre catches eye of intl publishers who are stepping in promising global standards with a twist of desi.

A busy year for newspapers around the world

 
 

Media, Advertising & Marketing Watch
SET Discovery targets Rs 4.5 billion in FY07 on back of World Cup
Riding high on the ICC cricket World Cup wave, SET Discovery expects to garner a revenue of Rs 4.5 billion in 2006-07.

Ratings: AXN maintains lead in English ent.; Star World, Zee Café neck and neck
While AXN leads in English entertainment, Star World, Zee Café neck and neck; DTH, Cas expected to clarify vieiwng habits.

IPG's Emerging Media Lab lists 5 top trends

Sony Pics to take 'Ghost Rider' across intercity highway

Yahoo! launches mobile display advertising platform

US toy manufactures lure internet savvy kids

GroupM CFO Rupert Day promoted to global COO

MTV to be shut down 3 ethnic channels targeting Asians

DTL journeys through China this month

CCTV renews deal for the Oscars

TV Ratings
Top 10 Programmes (28/01/2007 to 03/02/2007)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/01/2007 to 03/02/2007)
Star Plus
Zee TV
DD1
Sun TV
Star One
Sahara One
Gemini TV

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Source: www.indiantelevision.com
Today's Newsbreakers.......India
    		• HC asks govt to clarify on cricket advt
    Source: Times Of India
      
    		• ‘Ideas come cheap; making them work is a challenge’
    		• Web drives an advertising boom without agencies
    		• Confessing my sins in a banner ad
    		• Yahoo! plans to devote 100 sites to entertainment
    Source: Financial Express
     
    		•  Percept Holdings gears up for the retail rub-off
    		•  Future Group closer to selling Future Media stake
    		• Holding firms pooling media operations
    Source: DNA
      
    		•  Deccan Chronicle board meets on Feb 21
    		• Shock marketing backfires, or does it?
    Source: Hindu Business Line
      
    		•  Ownership creation can help adland reclaim lost property
    		•  Brand Portrait gets more in its kitty from outsourcing
    		•  Another show-cause notice to Nimbus for "racial" ad
    		• Consumers break class barriers
    		•  Dalda’s unveils new TV commercial after a decade
    Source: Economic Times
    		• BJP ad war targets Cong
    		• Kolkata : Clean Ganga campaign launched
    		• Wal-Mart may miss its brand name at Indian stores
    Source: Indian Express
      
    		• Sell big dreams: Advice by ad guru
    Source: Calcutta Telegraph
      
    		•  Max gears up for retail push in tier-III cities
    		•  Ford Mondeo set to hit Indian roads this year
    Source: Business Standard
      
    		•  Tehelka’s crows all set to descend on the Pinocchios of Indian society
    		• Times Group to launch ‘The Economic Times’ in Gujarati pre-budget
    		•  Saatchi & Saatchi is creative agency for New Holland Tractors
    		• UTI Mutual Fund gets younger
    		•  ‘Idol worship’ once again!
    		•  100 per cent billing growth, claims Mudra Marketing Services
    Source: Agency Faqs
     
    International News
    		• Malaysia - Ad spending up 4pc to RM4.8b last year: Nielsen
    Source: Business Times
     
    		• $130 Mil. Energizer Media to MEC
    		• TBWA\C\D N.Y. Cuts Staff 5%
    		• Dennis Titles Up for Sale
    		• ABC Sells Out Oscar Ad Slots
    Source: AD Week
     
    		• Report: ABC's Academy Awards Ad Prices Up, But Clutter Drops
    		• White Sox Come Back Swinging for 2007
    Source: Brand Week
     
    		• Midwest Airlines Launches New Advertising Campaign
    Source: Earthtimes
     
    		• L'Oreal Shifts Ad Spending to Web
    Source: iMedia Connection
     
    		• F1 team-up revs up shaver sales with sponsorship
    		• Creative ideas stand to win big at Adwave
    Source: Sun2Surf
     
    		• EXCLUSIVE: CBS Resolves Nickelodeon Advertising Complaint
    Source: Broadcast Newsroom
    		• China's 2006 ad market revenue hits $49.9 billion
    		• Google said ready to buy Adscape, a game ad boost
    		• Malaysia mulls ban on fast food advertising -report
    Source: Reuters
     
    		• Tobacco companies ignite ad debate
    Source : Canoe.ca
     
    		• Claire Beale on Advertising
    Source: Independent
     
    		• Digital Rules: NBC Taps Top Digital Exec To Head All Ad Sales
    		• Online Ad Surge Sends aQuantive Profits Up 76%
    Source: Media Post
     
    		• Social Marketing Gurus Set Up Shop in New York City
    Source: Ticker Technologies
     
    		• Akon To 'Act' In Verizon Wireless TV Ad
    Source: TeenMusic.com
     
    		• Tourism official in Victoria defends ad that promises a "perfect orgasm"
    Source: www.cbc.ca
     
    		• CARU Targets More Kids Advertising
    Source: Broadcasting & Cable
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