Yahoo! launches mobile display advertising platform

MUMBAI: Search engine major Yahoo! Inc. has launched its mobile display advertising platform on the company's Yahoo! Mobile Web service ( in 19 countries across Europe, Asia and the Americas instantly enabling advertisers to reach consumers around the globe on their mobile phones.

This worldwide launch is part of Yahoo!'s continued focus on extending its leadership in display advertising and intension to be number one in mobile monetization, a company release claims.

Major global advertisers including Hilton's Embassy Suites, Infiniti, Intel, Nissan, Pepsi, Procter & Gamble Asia Pacific and Singapore Airlines will launch the inaugural mobile advertising campaigns on this new platform beginning today. The advertisements will run near the top of the Yahoo! Mobile Web home page. Consumers will be able to click on these interactive ads to directly call the advertiser or to learn more information about the advertiser's offer.

"Yahoo!'s clear leadership in Internet display advertising combined with the global reach and popularity of our mobile services makes it natural that top advertisers are coming to us to go mobile," said Steve Boom, senior vice president, mobile and broadband, Yahoo!. "Only Yahoo! can offer the world's biggest advertisers the ability to work with one trusted partner to reach a targeted audience of engaged consumers on both their PC and mobile phone."

Yahoo!'s Mobile Web service is available on most mobile phones across major mobile operators around the world. The company also unveiled a streamlined Mobile Web homepage that makes it faster and easier for consumers to search, check their e-mail, instant message, stay current on breaking news, catch up on sports and more. The new advertising platform and home page is live on the Yahoo! Mobile Web service in Argentina, Australia, Brazil, Canada, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Philippines, Singapore, Spain, Taiwan, Thailand, United States, United Kingdom and Vietnam.

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