CCTV renews deal for the Oscars

MUMBAI: Disney’s TV distribution arm Buena Vista International Television–Asia Pacific (BVITV-AP) has announced a TV licensing agreement with China’s movie channel, CCTV-6.

This agreement builds on the company’s existing relationship with the broadcaster.

In the first agreement, CCTV-6 has renewed its multi-year licensing agreement with BVITV-AP to broadcast live The 79th Annual Academy Awards including the 30 minute Red Carpet pre-Show on its movie channel. Since 2003, CCTV-6 has been the exclusive broadcaster in China for the live telecast of The Annual Academy Awards® and pre-Show. In India the Oscars will air on Star Movies on 26 February 2007.

BVITV-AP senior VP, MD Steve Macallister says, “CCTV-6 has been a key business partner for many years and so we are delighted to be continuing our relationship with this new arrangement. As the leading dedicated movie channel in China, it’s only fitting that CCTV-6's viewers continue to enjoy exclusive and premier access to the biggest movie event of the year, the Oscars.”

Disney executive VP, MD for China and Hong Kong Stanley Cheung says, "China is a key strategic priority for the company and with these TV licensing agreements we are delivering our strategy to bring great family entertainment to China”.

Later this year, the movie High School Musical will air on CCTV-6, in a separate multiple movie package deal concluded with BVITV-AP.

The High School Musical US premiere in January 2006 broke Disney Channel ratings records, and, for its 16 airings, has now been seen by over 40 million unduplicated total viewers. The movie has already reached over 100 million total viewers on a global basis and delivered best-ever ratings for a Disney Channel Original Movie on Disney Channels in New Zealand, Australia, Southeast Asia and the UK.

In the Asia Pacific region High School Musical has been licensed to six broadcasters including Seven Australia, The Movie Network Australia, TVNZ New Zealand, 8TV Malaysia, Fiji TV Fiji, and TVB Pearl Hong Kong. The made-for-TV movie made its international terrestrial TV debut in July 2006 in primetime on Seven Network Australia as the #1 movie in 2006 for Tweens 10-15 delivering a 17.9/67% rating/share and the #2 movie on Seven Network this year with a 9.5/40 per cent rating/share for the Under 55s. It premiered on TV2 New Zealand on 19th August, and was the number one programme of the night among People 5+.

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