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NEW DELHI: Though the entire world is being overtaken by
a convergence wave riding on the wings of digital technology,
those in the newspaper industry are trying their best to keep
the print medium alive through various methods including tackling
newer subjects or blending newer technologies.
The World Association of Newspapers has slated a large number
of events this year to keep alive the spirit of reading, which
continues to grow despite the growth of television and the
Internet.
A World Newspaper Advertising Conference and Expo is being held
on February 22 and 23 in Zurich (Switzerland) to examine what
newspapers are doing to increase advertising revenues and market
share. The meet is being hosted by Swiss Press.
Early next month, there is a meet on ‘Digital Winners -
Mobile Strategies for Newspapers’ in Oslo (Norway). Hosted
by Telenor Broadcast and to be held on March 8 and 9, the meet
will focus on how newspapers can follow the strategic lessons
from mobile, Television and internet to make money from digital
media. The conference will highlight what mobile solutions are
available and why these have to be included in multi-media strategies.
Subjects to be covered include ‘Mobile marketing; experiences
and success stories’, ‘The digital user revolution’,
and ‘Disruptive changes in the media industry’, ‘Adopting
to the new business environment’.
The Seventh World Young Reader Conference and Expo from March
25 to 28 in Washington will explore the full range of new strategies
and tactics newspapers for reaching young readers who are accustomed
to getting their news and information through non-traditional
means. Hosted by the Newspaper Association of America Foundation,
the meet will feature speakers from around the world. Studies
will include those of cases of how newspapers learned to think
young throughout the organisation without alienating the core
readership both in print and via other multi-media channels,
‘Connecting a social network generation to our paper: how
we did it’, ‘Myspace.com in print: how we did it’,
and ‘Newspapers in Education (NIE) that works: How to get
started or get even better in this core strategy for anyone
who still wants to be doing print in 15 years’.
The Sixtieth World Newspaper Congress, the 14th World Editors
Forum, and Info Services Expo 2007, are being held in Cape Town
from June 3 to 6. Hosted by the Newspaper Association of South
Africa, the meet will discuss "Quality Journalism in the
Digital Age" in nine sessions and eleven social events.
Subjects include ‘The multi-newspaper newsroom is born!’
talking of the first newspapers that manage merged newsrooms,
‘Integrated newsrooms: what print does best and what online
does best’ with examples of working mergers between print
and online newsrooms, ‘Sharing best practices: five examples
of newspaper cooperation’ where five prominent editors
from around the world will present new ways of cooperative work
among newsrooms and ‘Reuters Master Class on Web 2.0: is
user generated content bringing anything new to news?’
by Reuters which is a partner of the 2007 Forum.
Other events include the Third Middle East Publishing Conference
is to be held on April 17 and 18 in Dubai on “The Middle
East – The New Newspaper Revolution” to explore the
rapid change occurring to newspapers in the region and around
the world, and the World Digital Publishing Conference and Expo
and World Editor and Marketeer Conference & Expo will be
held from October 17 to 19 in Amsterdam (The Netherlands). |
