Indiantelevision.com's The Ad Linx Reporter dated 16 August 2007 - Global and Indian advertising news, information and data at your fingertips

16 August 2007

Newsletter Subscription

Volume 18 - Issue No: 83

Adex Analysis

Advertising by Food and Beverages Industry on TV in H1 2007
Food and Beverages had 15 per cent share in overall TV advertising in the first half of 2007 - AdEx India Analysis.

Media,Advertising & Marketing Watch
Cas extension after proper evaluation of first phase: Dasmunsi
While Centre has asked state govts to give views on extension of Cas, I&B ministry refuses to give a time frame in this regard.

Dasmunsi to meet broadcasters on Broadcast Bill, Content Code on 21 August
I&B minister Priyaranjan Dasmunsi to meet broadcasters on 21 August to discuss the Broadcast Bill & Content Code.

No licence fee on purchase of TV sets: Dasmunsi
The Government formally denied any proposal to impose an annual licence fee for every television set bought by a consumer.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	ESPN STAR ties up with 8 sponsors for ODIs
	Airtel to launch 2G, 3G services in Sri Lanka by fiscal end
	On a song ...
	IAA new age initiative
	Masses don’t like crass
	GraceKennedy open to acquisitions in India
	Source: The Hindu Business Line

	Reliance plans to open over 500 hypermarkets by 2010
	in 60-year-old India, consumer freedom has just entered 20’s
	Source: Indian Express

	Elmac plans to create brand recall, double turnover
	ACi to launch laptops for Rs 15,000
	Bisleri plans to double capacity
	G2 eyes 3 agencies
	Source: Business Standard

	Atlas Products restrained from using 'Atlas' as trade name
	Source: DNA

	Islamic brands, with universal appeal
	Source: Times of India

	Landmarks of 60 yrs: The big deal about the small screen
	Source: CNN IBN


	Govt dumps DD's encryption proposal of Nimbus
	Boot design is back in focus after Rooney injury
	Moscow to host first world advertising forum
	China watchdog bans Indonesian cookies
	Idea in race for ICC sponsorship
	Source: Economic Times

	Airtel plans 2G, 3G services in Sri Lanka
	Punjab on threshold of major retail boom
	Source: Financial Express

	Vinay Chhajlani appointed CEO of ‘Nai Dunia’
	Indiatimes launches personalised home page feature
	Rediff’s Sujay Nanavati joins Percept/ H as AV-P, strategic planning
	LP Mahesh joins TBWA Chennai as CD ’
	18 million online job seekers, Naukri most preferred: JuxtConsult
	O&M and Rediffusion make it to ‘CA Annual ‘07’
	Speed to market: Marketers to examine shrinking product lifecycle
	Samir Gangahar ends 17-year stint at JWT; to move to Leo Burnett
	Reliance Retail allocates Rs 300 crore as ad budget for RelianceMart
	Source: Agency Faqs

International News

	'Stuff' Folds Into 'Maxim'
	Chrysler to Hire Lexus Exec
	Anomaly Adds Converse
	Yahoo! Leaves Users More Satisfied
	Source: Ad Week

	Small World Partners With Limelight For Community Video Delivery
	Publicis Unit Denuo Hires Yahoo Vet To Lead West Coast Expansion
	Gay Ad Net Launches With Key Advertisers On Board
	Source: Media Post

	Yahoo! Targets Banners to Specific Surfers
	Toys 'R' Us Baby Bibs Said Tainted With Lead
	Source: Brand week

	Sirius, Sonos Strike Web Radio Deal
	Source: Media Week

	New ad tactics can weathereconomic woes: BBDO
	Source: lucianne.com

	THAILAND: NBC urged to get tough on junk food ads aimed at kids
	Source: Asia Media

	Watch your facts, UK ad watchdog warns campaigners
	Source: Reuters

	Direct-to-Consumer Drug Ads Booming Despite Criticisms
	Source: Forbes

	4G: Increasing the Value of Mobile Internet, Advertising
	Source: Xchangemag.com

	Badgley Mischka Unveils Sexy Advertising Campaign Starring 'Desperate Housewives' Star, Teri Hatcher
	Source: CNN

	Online advertising network serves UK Asian internet community
	Source: Directtraffic.org

	$20 Million in Australian TiVo Advertising Deals
	Source: Zatz Not Funny

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.		Subscribe to this Newsletter: Click here For Feedback: Click here Unsubscribe to this Newsletter: Click here For Archives: Click here
Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA. Tel: 0091-22-40666777 Fax: 0091-22-2674 0644

*If you are not able to see the mailer, please click here

Please add adlinx@es1.indiantelevision.com to your Address Book to ensure that this newsletter does not land in your bulk folder.