Indiantelevision.com > AdEx India Analysis > Advertising by Food and Beverages Industry on TV in H1 2007
Indiantelevision.com
presents AdEx India Analysis
Advertising
by Food and Beverages Industry on TV in H1 2007
(14 August 2007)
Key
Findings:
Food
and Beverages had 15 per cent share in Overall TV advertising
in the first half of 2007.
Beverages
led the advertising with 37 per cent share.
42
per cent growth in ad volumes of Food and Beverages Industry
in H1 2007 over H1 2006.
Confectionary
segment had the maximum growth in H1 2007.
Regional
GEC had the max ad volumes.
'Coca
Cola' topped the Top ten chart followed by Pepsi Co.
Four
of the Top ten new brands launched were from Ready-to-Eat Food
segment.
High
frequency ratio of average ads per day on Weekends.
This
week, AdEx India analyzes the advertising trends of Food and Beverages
Industry on TV in the first half of 2007.
Volume
share of Food and Beverages in overall advertising on TV.
Out of 37 per cent share contributed by Beverages, as high as
52 per cent volumes were generated by 'Aerated Soft Drinks'
on TV in the first half of 2007.
Biscuits,
Wafer/Chips and Namkin were the three major categories which
had the maximum share in the Ready-to-Eat Food segment.
Volume
Growth in Food and Beverages Industry.
Food
and Beverages advertising saw a rise of 42 per cent in the first
half of 2007 compared to the same period last year.
Segments
of Food and Beverages with the maximum growth in ad volumes.
Dryfruits
and Chewing Gums were the main growth contributors in the Confectionary
segment in H1 2007.
In
Milk and Related Products, Butter/Margarine category saw a huge
12 times growth in ad volumes due to high advertising by GCMMF
(i.e. brands like 'Amul Butter and Amul Lite Bread Spread').
Channel
Genres used by Food and Beverages players.
Regional
GEC's saw high advertising by Beverages whereas Confectionaries
and Ready-to-Eat Food products advertised more on Kids
channels.
Key
players of Food and Beverages in H1 2007.
66
per cent of ad volumes by the Top ten players.
Coca
Cola and Pepsi Co maintained their position in the Top
two in H1 2007.
'Perfetti
Van Melle India' moved in the Top ten slot in H1 2007
which was earlier seen at 14th position in H1 2006.
New
launches by Food and Beverages Industry.
Approximately
220 new products were launched, out of which 39 per
cent of products were from Packaged Food segment like
Priya Instant Foods etc.
The
Top ten list saw two brands each of Pepsi Co (i.e. Mirinda
Sorbet and Pepsi Gold) and of Pepsi Co India Holding
i.e. Lays American and Lays Mint Mischief.
Radio
of Average frequency of Ads per day during Weekdays vs.
Weekends.
Ratio
of Weekends to Weekdays was 54:46 avg. ads per day.
Approximately
30 per cent rise was registered in average ads /day
on Weekends and Weekdays in H1 2007 as compared to H1
2006.
Watch
out for forthcoming interesting analyses in future.
(Analysis from AdEx India - A Division of TAM Media Research)
Food
and Beverages had 15 per cent share in Overall TV advertising
in the first half of 2007.
