Indiantelevision.com's The Ad Linx Reporter dated 3 April 2007 - Global and Indian advertising news, information and data at your fingertips

3 April 2007

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Volume 17 - Issue No: 78

Executive Dossier

'Absolute number watching TV has increased 50%, we should be paid for that'
Interview with Zee Entertainment Enterprises Ltd. executive vice president, head network sales Joy Chakraborthy.

Media, Advertising & Marketing Watch
Raghav Bahl set for regional news foray, Marathi the first launch
Raghav Bahl's Global Broadcast preparing ground for entry into regional news channel space, Marathi will be the first launch.

Zee to move SC on TDAT's TataSky judgment
Zee to move apex Court against TDSAT order that says TataSky is obliged only to take 19 of its channels in bouquets 1 and 2.

Private telecasters in Saarc to make common programme
'SouthAsian' will be telecast simultaneously in Saarc region countries every Sunday evening commencing from 8 April.

Source: www.indiantelevision.com

Today's Newsbreakers.......India

	SBI top spender in banking print ads
	Goa ad awards fest receives over 3,200 entries
	Coke plans a big Maaza push
	Source: The Hindu Business Line

	`A new golden age of marketing is here`
	Sticky wicket?
	Thomas Scott eyes casual, ladies wear markets
	Source: Business Standard

	Proxy party ads add to campaign cauldron
	MSRTC aims to rev up non-operational revenue
	Billed for success?
	Source: Indian Express

	Shopping for blockbusters
	Hyundai introduces Getz Prime for Rs 3.89 lakh
	Source: Financial Express

	Let’s look at the trends in branded entertainment
	Source: DNA


	Cup of woes? But Neo plays on for more anchor sponsors
	ADAG keen on Miditech buy
	Hard times for hamshakals
	Source: Economic Times

	It all ads up: Cricketers' loss = actors' & models'
	Source: Times of India

	Brand Curry to handle advertising duties for Air Hostess Academy
	TCI scouts for a creative partner for its golden jubilee celebrations
	Post World Cup fiasco, SAB launches brand campaign
	Three Indian agencies short-listed at NYF Interactive & Alternative Media Awards, 2007
	Dentsu Communications bags Acer
	Guest article: Where is the next hit game for mobiles coming from?
	Source: Agency Faqs

International News

	Google, Echostar Partner for TV Advertising
	Source: TV Week

	$600 Mil. Philips Selects Carat
	P&G Unit to Publicis Groupe
	Q&A: Saatchi's Roberts
	KB+P, MFP to Merge
	Q&A: MLB's Brody
	Source: AD Week

	Magna: Syndication Gets Best Commercial Viewer Retention
	Ajax Puts Page-View Math, Web Ad Sales in Peril
	Adspace Unveils In-Mall Net in Detroit
	Nick's Kids Choice Awards Hit Ratings High
	Source: Media Week (US)

	Pfizer Settles Off-Label Marketing Probe
	FTC May Go After Celeb Endorsements
	Gallo Dusts Off Ad Icons To Push Bartles & Jaymes
	Source: Brand Week

	Ads on Web to overtake radio by 2008
	Sprint awards ad work to Goodby, Silverstein
	Carmakers face rise in online advertising prices
	Source: Reuters

	Google May Acquire Ad-giant DoubleClick
	Source: DailyTech

	NBC plans to sell ads against mobile video in May
	Source: RCRNews.com

	Women of All Sizes Negatively Impacted By Ads
	Source: www.feminist.org

	Lonely Planet Launches Video, Social Networking Site
	Source: Media Post

	Startup extends ads to video downloads
	Source: Hemscott

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