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MUMBAI: Bollywood actor Manoj Bajpai launched its 11th Radio
Mirchi station in Patna.
The Entertainment Network (India) Limited (ENIL) owned Radio
Mirchi is already present in Mumbai, Delhi, Chennai, Kolkata,
Indore, Ahmedabad, Hyderabad, Bangalore, Jaipur and Pune and
21 more radio stations will be rolled out by the end of this
year.
Speaking on the potential of FM radio to revolutionise media
consumption, ENIL COO Nandan Srinath said "Radio's strength
is its immense flexibility, adaptability and suitability for
a modern and active life. Lots of towns in India today are energy
starved and with the launch of radio stations across the country,
radio will soon be a familiar sight. It will be the best companion.
All you need is a transistor with a pencil battery. We expect
the Mirchi style of programming of Radio Mirchi to revitalise
radio in Patna, just the way we have been able to win the loyalty
of listeners in Mumbai, Delhi, Kolkata and other cities."
Radio Mirchi Patna Station Director Mandar Patwardhan is
confident of winning the hearts of the people of Patna by
"delivering programmes that are relevant to the people
of the city. This is a station for the people of Patna - playing
their music and speaking their language."
Radio Mirchi 98.3 FM will broadcast a diverse mix of shows
including their breakfast property Hello Patna, Khoobsurat
which deals with contemporary women's , Total Filmi for the
latest Bollywood gossip; Bumper2Bumper, a gaming show; Purani
Jeans for retro music and Dil Chahta Hai, a dial in request
show.
Positioned as an entertainment channel, with music forming
the core of its programming the station promises to entertain
and inform audiences. Contemporary music, city happenings,
Bollywood gossip, special interviews and exclusive film promotional
tie-ups is what the listeners in Patna can tune in for.
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