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Promax&BDA India to take place in May
 

Indiantelevision.com Team

(2 April 2007 6:00 pm)

 

MUMBAI: The third edition of the television branding and promotional event Promax&BDA India takes place from 29-30 May 2007 in Mumbai.

Revamp, restructure, rejig and retool! In the race for newer, shinier and an even more sparkling on-air look than our rivals, are we being creative or creating a brand identity crisis? This year’s conference will look at the line between branding and promotion that creates meaning, and branding that just adds to the clutter.

Sessions will also explore the best ways to create work that does not just look good, but also offers real value to the station and to the viewer. Practical advice and examples of techniques will be presented on how to create unique brands that actually mean something, as well as design clean and clear identities that define who you are – and convey that message to your audiences.

The conference will look at lessons from across the globe not only from our business but also from some of the biggest names in consumer products and offer simple techniques for a speedy recovery from any identity crisis.

 
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