29 September 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 51

Media, Advertising & Marketing Watch







 
DD’s new revenue mantra: big films
 Pubcaster DD attempts maximizing revenue through blockbuster Hindi films; high-level panel formed to address the issue.
 
 

Almeida made Sony business head; Rajani takes over at Max
 Max business head Albert Almeida handed charge of Sony India's flagship channel Set; Sneha Rajani appointed Max head.

Champions, World Cup: Sony signs on 2 more associate sponsors

Disney targets five local productions; to kick off with 'Vicky Aur Vetaal'
 Disney India to have five locally produced live-action Hindi shows; the plan kicks off with 'Vicky Aur Vetaal'.

Star Plus invokes superheroes in fight for 8 pm slot
 Star Plus eyes kids and housewives with science fiction drama 'Antariksh'; slotted for Mon-Thu 8 pm, the show fights Zee's 'Dulhann'.

TV18 Media announces sales management restructuring

Starcom's Porwal promoted to MD India-West & South

Bharti Airtel announces senior management changes

Grey Worldwide bags Euro Effie bronze

Discovery launches Discovery Marquee, Discovery Week

Star News launches health show 'Apna Khayal ...'

CNN-IBN, IBN 7 target festive season with new shows

'Pogo Voice' winners to attend Pogo Amazing Kids Awards

TV Ratings
Top 10 Programmes (10/09/2006 to 16/09/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/09/2006 to 16/09/2006)
Star Plus
Zee TV
Sun TV
Star One
Zee Sports
Sony Entertainment TV

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Today's Newsbreakers.......India
    		• Cricketers, hit it off with advertisers
    		• Search engines in vogue as promo tools
    		• Big brands creep into rural arena via ration shops
    Source: Economic Times
       
    		• Govt working on cola ad ban
    		• TAS is lone Indian co among top 10 B-school recruiters: AC Nielsen
    Source: Financial Express
       
    		• efi showcases new tech in outdoor advertising
    		• DD turns to movies to boost revenue
    		• FCB-Ulka Healthcare launches new service
    Source: The Hindu Business Line
       
    		• Godrej & Boyce to launch online portal in October
    		• Disney to roll out kids' comedy series
    Source: Businesss Standard
    		• Global exposure for Indian ad execs
    Source: CNN-IBN
     
    		• Royal Stag signs on Yuvi, Dhoni
    Source: Moneycontrol.com
     
    		• Grey India wins a bronze at Effies for ‘Incredible India’
    		• Role shift at SET India: Almeida and Rajani are business heads, SET and SET Max, respectively
    		• TV18 Network restructures senior sales management
    		• Starcom’s Manish Porwal assigned additional responsibility
    		• Cricketers are flavour of season with advertisers
    		• KidCyclopedia Special: Softball: Working for a kids’ channel
    Source: Agency Faqs
     
    International News
    		• Havas H1 profits fall, lag forecasts
    		• US newspaper help-wanted ad index fell in August
    Source: Reuters
       
    		• Manchester media to sponsor local rugby club
    		• National Geographic content to run on 3 network
    Source: Media Week (UK)
       
    		• S250 Mil. Pizza Hut to Meet With Shops
    		• $100 Mil. Audi Goes Into Play
    		• Heineken Makes Room for 2 More
    		• Deutsch, Aegis Score With GM
    Source: Ad Week
     
    		• Media Execs Agree: Size Matters, But Creativity Matters More
    Source: Media Post
       
    		• FCC to Study Ads, Kids'Weight for Link
    Source: www.foxnews.com
    		• Leading Dubai developer chooses BBC World for extensive advertising campaign
    Source: AME Info
       
    		• Oprah draws ads to XM radio channel
    Source: North Korea Times
       
    		• Clear Channel wins California bus-advertising contract
    Source: MarketWatch
     
    		• Advertising to children under threatr
    Source: Brand Republic
     
    		• MasterCard launches new advertising campaign
    Source: www.banking-business-review.com
     
    		• Lirix Launches Ad-Supported Music Platform
    Source: www.informationweek.com
     
    		• Titan Launches Bluetooth Out-of-Home Ads
    Source: Media Week (US)
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