Television

Star Plus invokes superheroes in fight for 8 pm slot

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MUMBAI: In a strategic U-Turn, Star Plus has replaced its 8 pm tale of re-birth and love Pyaar Ke Do Naam - Ek Raadha Ek Shyaam with a futuristic science fiction drama Antariksh.

The game plan has the channel eyeing kids and housewives to fight the Zee TV soap airing in the same slot, Banoo Main Teri Dulhann.

"Our focus group discussions reveal that the majority of housewives turn to TV in a serious manner only post 8:30 pm. We have also found that kids are generally glued to television till 8:30 pm. So, with Antariksh, we are targeting both these audience groups. We hope that, the upcoming Diwali holiday season will help the show to attain a strong opening," states Star India EVP Deepak Segal.

Antariksh is launching on 2 October. Star Plus' last attempt on the kids genre was with the weekend prime time show Haatim, produced by Sagar Arts. Haatim ran on the channel for 50 episodes. An official release assures that "Antariksh is not just kid's programming, since it is inspired by the Ramayana."

Antariksh, is an adventurous action-fiction of various events that will shape the destiny of the indomitable and courageous Prince Amar, as he fights the ultimate evil, Rankaal, in his quest to save humanity. It is the fight between good versus evil (Amar versus Rankaal). The story is a war of the titans which is fought with hi tech gadgets and amazing weapons, the release further informs.

The series is produced by Ashim Samanta and Jyotin Goel from Wild Fire Entertainment. The special effects and animation part of Antariksh is handled by Jyoti Sagar from Sagar Arts Productions and Prasad Ajgaonkar from Interactive Realities Ltd.

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