Bharti Airtel announces senior management changes

MUMBAI: Bharti Airtel, mobile services provider has announced the appointment of Gopal Vittal as director - marketing and communication and Carol Borghesi as director - customer service delivery. They will report to Manoj Kohli - president Bharti Airtel and will also be part of the Airtel Management Board.

Vittal will succeed Hemant Sachdev, who now takes over as the corporate director marketing for Bharti group.

Vittal will play a key role in leading Airtel's marketing and brand initiatives. His focus will be to not only sustain but enhance the organization's positioning amongst its customers and key stakeholders. Carol Borghesi will on the other hand will further drive Bharti Airtel's vision through outstanding customer service delivery systems.

Bharti Airtel president Manoj Kohli said, "Customer service excellence and innovation are two strategic pillars on which rests our vision of becoming the most admired brand in India by 2010. I am confident that Gopal and Carol's rich experience will take our brand to a new high by setting new industry benchmarks."

Vittal brings with him more than 16 years of experience across various aspects of marketing and sales. He started his career with Unilever India, working in India and Asia and was responsible for conceptualizing and rolling out Project Bharat, Unilever's rural marketing initiative in India. He also lead the 1.3 billion Euro laundry category in Asia, informs an official release.

Prior to joining Bharti Airtel, Carol was the managing director of 21st Century Customer Experience, which is responsible for British Telecom's 10 billion pound investment for transforming the core network, systems architecture, portfolio and customer experience.

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