Television

DD?s new revenue mantra: big films

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/08/26/Untitled-1_20.jpg?itok=1_W0nfW4

NEW DELHI: Indian pubcaster Doordarshan has decided to attempt maximizing revenue through its film slots by showing as many blockbuster films as possible during the remaining part of the year.

This assumes importance in view of the fact that DD does not have exclusive cricket telecast rights, which brought in sizeable revenue during the previous years.

A high level committee headed by Prasar Bharati CEO Brijeshwar Singh has been formed to ensure smooth implementation of the rejuvenated film policy.
The other members of the panel are Doordarshan DG L D Mandloi and Rajat Bhargava, additional DG (finance).
DD has five film slots in a week --- the Friday night feature film, Saturday night feature film, Retrospective of Sunday Afternoons, Bio-Scope serialized feature film slot and the slot on Hindi belt network.

The films will be marketed by Prasar Bharati?s marketing divisions in Mumbai and Delhi and will be largely procured through National Films Development Corporation.
Prasar Bharati has chosen films to be the revenue growth engines as ananalysis of revenue flow has shown that they have the maximum potential to deliver net revenue.

For example, Friday feature film is a clear winner. Besides being the most watched feature film on television in all TV homes with ratings of 7 and above (as per TAM data), it also fetches net revenue in excess of Rs 8 million per film.

The Saturday feature film is a close second with a net revenue realization of approximately Rs 7 million. Retrospective on Sundays, which saw films of eminent artistes, have a niche audience appeal, yet manages to draw sizeable revenue.

Since last one and a half years, Doordarshan has been showing blockbuster films on its national network on a regular basis.

Earlier, the frequency was once a month, which was interspersed with other new/ recent films. Gone are the days when DD scheduled only old movies.

An internal analysis by Prasar Bharati, which manages DD, has also shown that whenever blockbuster films were scheduled, they not only managed to garner higher revenue, but also attracted a sizeable C&S home audience.

Shah Rukh Khan starrer Swades and Akshay Kumar-Priyanka Chopra starrer Aitraz being some recent examples.

The blockbusters offer DD another plus. They helped promote other serials and programmes of the national broadcaster, especially offering a sample to those C&S home visitors to DD.

Last financial year ended 31 March 2006, Doordarshan earned revenue of Rs 9.6 billion. The present effort is to gear up the national broadcaster to meet the challenges and repeat its good performance this year too.

Giving effect to the new film strategy, DD has scheduled following hit films in the forthcoming days: Munnabhai MBBS on 29 September 2006, Jism on 30 September, Hum Saath Saath Hain on 1 October on Hindi belt network and Swades on 2 October being a Dussehra / Gandhi Jayanti holiday.

To mark the occasion of birth anniversary of Father of the Nation, DD will also be showing Gandhi Se Mahatma Tak as part of serialized film slot, Bio Scope, on Monday, Tuesday Wednesday (2-4 October).

Koi Mil Gaya, Mujh Se Shaadi Karoge, Virudh are among other big films lined for October.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tv.jpg?itok=sMpw7SEL
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/10.jpg?itok=tYOD3hMY
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/zee.jpg?itok=cSVH9EqA
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/Zee-TV.jpg?itok=lBZaLw5Q
Zee TV gets ratings boost from Zee Rishtey Awards

Zee TV's recently concluded annual awards property, Zee Rishtey Awards, clocked the highest viewership ratings across award shows that took place in the last two years. As per the recently released BARC HSM weekly data (Urban + Rural) for the week 44 '18, it secured a viewership of 5495 TVTs, which...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/17/old.jpg?itok=VayqOVWq
No changes in Kannada, Marathi segments in BARC data week 44

In the Bengali space, Colors Bangla and Sony Aath swapped their fourth and fifth positions in BARC data week 44. News18 Bihar Jharkhand emerged as the new player in the market by securing fifth position. No changes were observed in the Kannada and Marathi segments.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/epic.jpg?itok=YUXKfF_T
EPIC CHANNEL CELEBRATES 4 YEARS OF GENRE DEFINING CONTENT

Launched on November 19, 2014, EPIC celebrates the completion of four years on air, in which it has set aspirational benchmarks for Indian TV content.

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/all.jpg?itok=Bl1B0RFF
Celebrating 100 years of Bengali cinema, Viacom18 and Film Heritage Foundation bring the 4th Film Preservation & Restoration Workshop to Kolkata

In line with the centenary celebration of the Bengali Film Industry, and with a purpose to encourage and give an impetus to film preservation and restoration, the 4th edition of Film Preservation & Restoration Workshop India (FPRWI) 2018 was today inaugurated at Kolkata’s Rabindra Sadan.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/vimal.jpg?itok=vZMIDq7y
Vimal Elaichi Pan Masala enters top 5 most advertised brands in BARC week 45

The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands between 27 October-02 November 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals. The data demonstrates ads that were...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/16/zee.jpg?itok=A45zgrUK
Zee Anmol back on top of Hindi channels across genres

Zee Entertainment Enterprises Ltd's (Zeel) free to air (FTA) Hindi GEC Zee Anmol was back to second rank in Broadcast Audience Research Council of India’s (BARC) weekly list of top 10 channels across genres in week 45 of 2018 (Saturday, 3 November 2018 to Friday, 9 November 2018, week under review...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories