19 October 2006 Newsletter Subscription Email this Page Volume 16 - Issue No: 64

Media, Advertising & Marketing Watch







 

Lodestar Universal's first AFP 'Nerolac Impression Jama De' to kick off on Diwali
 Lodestar Universal's first AFP 'Nerolac Impression Jama De' to kick off on Zee TV this Diwali; the reality show is based on celebrity home makeovers.
 
 

Sony set to launch 'Bigg Boss' on 3 November
With 'Big Boss', Sony takes on Star Plus and Zee TV in the coveted 10 pm band; the Monday to Friday show will have a 12-week run.

Intl Ad Assn - India Chapter elects Guha as president
Zee Telefilms Ltd CEO Pradeep Guha has been elected as president of the India Chapter of the International Advertising Association (IAA) for the year 2006-07

TDSAT dismisses Radio Mid Day plea for uniform frequency
 Radio Mid Day's hopes of retaining its well known 92.5 MHz frequency hit a wall today after TDSAT dismissed its plea.

It's 'Open Season' for Sony Pictures this festive season

Acer introduces Diwali offer on Notebooks & Desktops

Wal-Mart targets over half a bn dollars from India

Dubai developer Nakheel doing campaign on BBC World

Yahoo to develop self-service rich media platform

Cartoon Network Enterprises unveils 'Galli Galli Sim Sim' merchandise
Turner inks deal with Nokia for Cartoon N'work mobile content

Infront, Dentsu launch football media services JV

MTV in content, ad alliance with search engine Baidu

Animax India website receives impressive response

TV Ratings
Top 10 Programmes (01/10/2006 to 07/10/2006)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (01/10/2006 to 07/10/2006)
Star Plus
Zee TV
Sun TV
Star One
Sony Entertainment TV
Gemini TV

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Today's Newsbreakers.......India
    		• SEBI snips pre-issue publicity campaigns
    		• Wipro to relaunch Santoor with Saif, Madhavan
    Source: The Hindu Business Line
     
    		• O&M goes to school
    		• One for the Road
    		• Being funny is serious business
    		• Foreign brands eye Indian kids
    		• EU food safety agency to advise on healthy eating
    Source: Financial Express
       
    		• The second coming
    		• Ear to the ground
    		• Branded on the Web
    Source: Brand Line
     
    		• Lankan ad man rakes up ashes of war
    Source: DNA
    		• Higher advertising costs for India in 2007: Lodestar Universal study
    		• There’s nothing soapy about this ‘reality soap’
    		• India Today Group brings ‘Men’s Health’ to India
    		• Pradeep Guha elected IAA president for 2006-07
    		• Rajiv Tyagi of ‘India Today’ joins MCCS as AV-P, Special Projects
    Source: Agency Faqs
    		• Campaigning, in tune with Bollywood chartbusters
    Source: Indian Express
       
    		• Big 92.7FM banks on key RJs
    Source: Business Standard
       
    		• Cartoon Network plans to lure pre-schoolers
    Source: Economic Times
     
    International News
    		• WPP to make its own TV dramas
    Source:BBC News
       
    		• $600 Mil. Philips Global Media in Play
    		• IPG Overhauls Media Operations
    Source: Ad Week
       
    		• Telstra joins in-store ad venture
    Source:Australian IT
     
    		• Iconic Levi's ad to be recreated by Beckham for charity
    Source: Brand Republic Bulletin
       
    		• CBI, FBI probe Beauprez ad
    Source: Denver Post
     
    		• Sara Lee Serves Up Ads on Sirius' Martha Channel
    Source: Brand Week
    		• Nielsen launches video game ratings service
    		• Sun-Times sees Q3 hurt by weak Chicago ad market
    Source: Reuters
       
    		• New code for junk food ads
    Source: The Australian
       
    		• Dow Jones Reports Ad Slide at 'WSJ' and Other Papers
    Source: Editor & Publisher
       
    		• Sony pushes Bravia in first HD ad spot
    Source: Media Bulletin
     
    		• Booze ad ban 'to cost 30,000 jobs'
    Source: Bangkok Post, Thailand
     
    		• Independent groups increase advertising
    Source: Seattle Post Intelligence
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