Infront, Dentsu launch football media services JV

MUMBAI: The joint venture between Infront Sports and Media and Dentsu, created to handle the distribution of Asian broadcast rights to the 2010 and 2014 soccer Fifa World Cups and all Fifa events between 2007 and 2014, has been officially launched.

The new company, called Football Media Services (FMS), is a result of Fifa?s award of the Asian rights to the Infront and Dentsu joint venture earlier this year. It was in March that Dentsu and Infront came together to form a joint venture to ward off a daring attempt by Nimbus Sport to get the rights,

FMS has its headquarters in Singapore. It will handle the marketing of all television, radio, broadband internet and mobile broadcasting rights to the 2007-2014 Fifa events including the 2010 and 2014 Fifa World Cups in key Asian territories.

The company is headed by Michael Francombe, who used to be an executive director with Infront in Switzerland.

FMS has already been active in the sale of Fifa events in Asia. It will shortly announce a substantial new contract for a major Asian territory setting a new benchmark in the region and covering broadcast rights for all 2007-2014 FIFA events.

Dentsu CEO Tomoharu Tsuruda said, ?We have known and worked with the Infront team over many years, both as partners and friendly rivals. We have much respect for their abilities and believe that this joint-venture will deliver the best possible results for FIFA.?

Infront, president and CEO Philippe Blatter says, ?We are exited about our partnership with Dentsu. Our joint know-how provides a strong foundation to meet the expectations for successful distribution of the Asian broadcast rights. The results of FMS?s early initial negotiations in some of the major territories in Asia are already leading to very promising results.?

Latest Reads
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to

Television TV Channels People
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional
Bodhi Tree focusing on three verticals to scale up business

Over the top (OTT) services have given a big boost to production houses in the country  Bodhi Tree Multimedia, started by Mautik Tolia and Sukesh Motwani five years ago, only concentrated on general entertainment programs on TV initially. Following the change in the overall entertainment industry,...

Television Production House Fiction
Mumbai Team franchisee owner unable to meet financial obligations towards Zee Maharashtra Kushti Dangal

Mr. Pranav Rajesh Dake, owner of Zee Maharashtra Kushti Dangal’s Mumbai team – Mumbai Astra has regrettably been unable to meet the financial obligations towards Zee Maharashtra Kushti Dangal (ZMKD), its players and technicians.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories